That’s right folks. Life’s a PITCH!
Wait, not what you were expecting? No time for negativity here. In each of our lives, we’re going to rely on our PITCH to get things done and get what we want. Everyone has something to sell, some are just more committed to it than others. Imagine what’s being sold right now, this very moment by various professions throughout the world:
- The College Coach – Selling a top recruit on their school, their style, and the athlete’s eduction (maybe).
- The Non-Profit – Leaders are out selling their ideas and asking for donations to make the world a better place.
- The Teacher – Looking to get more resources for his/her classroom to enrich the learning experience for his/her students.
- The Interviewee – At some point, you will be looking for that dream job. The only way to get it is sell yourself against the steep competition.
And the list goes on…
Knowing this fact of life, I’ve provided a list of five elements that help me deliver a better pitch and get more of what I want.
- The Buyer’s Side – Here’s a simple statement. Over 50% of presentations are lost immediately because there is no understanding of the buyer’s side of the proposal. Where did I get that number? If you only understand your half, you can’t possibly win the other 50%. Get to know and understand your buyer’s thoughts, feelings and emotions.
- Rehearse – Over and over again. A coach would never expect an athlete to perform at a high level with zero practice. How do you expect your idea to be bought without rehearsing it? Couple tips here. Record it so you can play it back to yourself for feedback. Secondly, practice it again. You can only benefit from the repetition.
- Storytelling – If you’re following my work, you know my love affair with storytelling. I believe the ability to tell a great story will separate the good from the great pitch. This ties directly into the first point. Understanding the pains and hardship of our buyer will help you draft the perfect story.
- Visuals – If at all possible, make the story easy to understand. We’re blasted with more and more messages every day. Our job is to make the story simple, easy to understand, and not require a semester’s worth of research to buy-in. Visuals will help you accomplish this task. Think of when you were a kid and participated in Show and Tell. Doesn’t quite have the ring to it if there is nothing to show and we only TELL.
- ASK – Every pitch needs to come with an ask. Selling yourself, a product, a service, or anything is only talking unless you ask the other side for commitment. If you’re preparing to pitch, prepare to ask.
Use these tips to your benefit the next time you have something to pitch. If these tips help you get more of what you want, it would mean a great deal to me if you’d share this post with others.
ACTION ITEM: Pitch, Pitch, Pitch, and PITCH your ideas! No one ever won them all, but you’re guaranteed to fail if you never try.