One Person. One BIG Result.

The other night, my wife and I were hanging out, doing what a married couple does in 2015…checking Instagram and Facebook before grabbing some sleep. She says to me, “Can you imagine having 95,000 followers on Instagram?” I can’t remember what she was looking at, but it didn’t seem valuable enough to me for 95,000 people to “double tap-it,” but whatever.  I’m not a woman.

As per usual, “Hell no,” was my response to her question. “What would that even look like? 95,000…really?” I think I said something like, “How does your phone look with that many notifications?”

~Mind Blown

The thing is, it really doesn’t matter. What matters is, one of those followers being the right person to see value in the message. That’s how 95,000 followers or 9 million followers happens. Do you think Oprah started on national television with her own time slot, making all the rules? NO.

Why am I telling you this?

Two days ago, I spoke at a conference in Des Moines called Market 515.


How did this happen? One person cared enough in what I’ve said previously via this platform to ask me if I’d be interested. Side note (at least that’s the story I’m telling myself). My sincere hope is I wrote something this person took to heart and positively impacted their life. So…am I interested?

Interested? Interested?!?!

Interested is a bit of an understatement. I was pumped beyond belief. I was actually worried about being too excited.

The reason I’m writing this is, I had to get this out before the conference because I have one very simple, refined goal for this event and audience. But I didn’t get it out. There was a glitch in the delivery of the post, and now I’m writing post-conference. I thought…why not? Plus, it may be cooler to share what I was thinking before the conference and consequently, what happened after.


Impact and encourage them to take big gulps of the recipe I’ll be sharing. Just one person. What happens from there will happen.

~It only takes one match to start a fire.

ACTION ITEM: I’ll bring the matches, you bring the gas.

P.S. – Since this speech is already over, I thought I’d share this with you all as I received it this morning. BOOM!


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