This is pretty simple but it remains a practice I utilize today.
I frequently work with clients whose business is retail sales. That said, Saturday is always a big day for them.
One of the early practices I adopted was to email or text the general manager or owner the morning of their busiest day of the week. I believe this accomplished a couple very important stamps in my client’s memory.
First off, I wasn’t just an 8 to 5’er, Monday through Friday guy. I was invested in my client’s success and they were going to know about it. Certainly they weren’t going to forget our team or me any time soon because I do this on most weekends.
Secondly, how many other vendors or partners were emailing or texting their client on Saturday? The answer is easy, not many! Elite people take actions the average will not.
If you’re stuck wondering what to say don’t over think it. Examples of what these emails/texts could say are:
- Thinking about your team today and the numbers you’re going to do. Crush It!
- Looking forward to your team having a big day today. I’ll be sure to follow up on Monday
- What’s the sales objective today? Anything I can do to help?
- If you have access to client CRM and campaign data this one is REALLY AWESOME. Make note of a specific customer or customers names where opportunities exist or appointments are scheduled. Your client can’t even get his own people to do this!
A Keen Mind is about winning, creating a winning mindset, and by all means not taking average actions. This is not an average move. This simple tactic will position you as a true asset in your client’s mind.
If you think you’re immediately too busy for this activity, this blog isn’t the place for you. I wish you the best. Enjoy the Saturday morning cartoons because you were too busy to make an elite effort.
ACTION ITEM: The next opportunity you have, reach out to one of your clients via text or email on a Saturday morning. Do not take more than five minutes. Let them know you care. If you get some feedback please share it with the tribe via a comment!