How do you Feel?
Take a step back from reading this for just a moment and reflect back on your day.
How many decisions do you think you made?
Fifty? More like 100+?
When it came down to making those decisions, did you have ALL the data, or is there a chance you made the decision based on feelings?
Don’t EVER forget about feelings and the power they have in our outcomes.
Mind you, I’m not advocating data not be used. By all means, it should be used 100% of the time where it is available. Surround yourself with people who can paint the most accurate picture of what the data says. But when you have nothing left to support your decision making, NEVER forget about feelings.
Data supports. Feelings enforce and most importantly provide CONTEXT.
Most of us work with human beings every day. We talk, we listen (hopefully), we educate, we sell to human beings. Incase you haven’t engaged with a human being lately…we’re really complex creatures.
Complex = Lots & LOTS of feelings.
Finding out how a person feels about something is vitally important in understanding who they are and what they’re looking for. This can’t and won’t ever be solved via data.
I’m making the argument for more qualitative engagement and not solely relying on quantitative.
At our core, human beings search for connection, and that connection includes the sharing of feelings. Not only the data set of being 25-34, with a son, a wife, business, and a mortgage. Data.
Let me tell you how I feel to get the real story between the lines of data.
ACTION ITEM: I think this is the most under utilized question in business.