Women Are Where It’s At

You’ve got to be wondering just exactly what the hell it is I’m thinking starting with a headline like this.  Pretty simple really, I firmly believe women hold the cards in the new economy.  Here’s this week’s cover (May 2014 Edition) of FAST COMPANY.  Ironic…nope!

Chelsea

Chelsea

As we move quickly out of the production/information economy of the late 20th century, and deeper into the service economy of the 21st century, we’re seeing a woman’s leadership, sales style, and compassion take center stage.  I’m not going to relate this to a glass-ceiling conversation.  More, an observation on psychology and physiology of the working woman in 2014.

Think about these changes happening right in front of our faces:

  1. Every single aspect of the new economy is social and involves conversation.  Every one. Blanket statement – Who’s better at engaging in a conversation, men or women?  DUH!  Want to see a wonderful infographic on girl power in social?  Click here (once you’re done reading of course) from Entrepreneur.  Women DOMINATE Every Social Media Network.
  2. The world is service-demanding (not just service-focused) like never before.  Having understanding and empathy are extremely important.  Who’s good at this?  I’ll give the edge to the ladies.
  3. Selling.  The conversation wrapped around selling is a different style and dialogue today.  It involves education and not over the top closing techniques.  Selling could be replaced with nurturing the consumer today.  Can men do this?  Yes, they certainly can.  Are women possibly better at it today?  I think so.
  4. Flexibility and working relationships.  I firmly believe women for the most part are wired to be more compassionate than men.  Therefore, as new challenges approach and compassion is needed to keep key team members, women will play a crucial role in understanding their teams and the flexibility they need to continue growing.

As if women haven’t controlled men’s hearts and minds enough for the last 2,000 years.  Honestly though, if I were starting a business tomorrow the first thing I’d look for is female leadership.

Not to fear men, we’re still needed in the workplace and we haven’t become obsolete just yet.  But if you think long and hard about this, you know we’ve got some learning to do from our female counterparts.  I recommend you listen.

ACTION ITEM: Men, we have to open our eyes and our hearts.  Social Media superstar Gary Vaynerchuk (who happens to be a man) says it frequently.  Companies and businesses are being built today on thousands of micro conversations and customer engagements by people who actually CARE.  The world of one to many is dying in front of us.  Embrace this change and evolve.

Women, continue to be who you are and what you’re great at.  Don’t forget to stop every now and again and give us guys a few pointers along the way.

PS – thanks to Beth Keeney for feedback and the social media infographic from Entrepreneur!

 

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