
Simple things, are beautiful things.
Think back to the early 2000’s design of the Blackberry or the previous “smartphone”…then look at the original iPhone design in 2007. When I first saw it, I thought, “Wow, what a beautiful and (simple) device”
I look at the design of Tesla Model S when it came to the marketplace. Even void of its rapid electric thrust and velocity differences vs. the competitive set, the design (inside and out) was simple, sleek, aggressive and beautiful.
I speak to my son all the time about the beauty of simplicity in sports. Show me an all-time great (golf swing, jump shot, throwing motion) that wasn’t refined down to the simplest and most fluid movements. No wasted energy. No wasted movement. Simple movements produce repeatable outcomes, effortless power, and poetry in motion. Viewers and onlookers will say a jump shot is fluid, or beautiful, or effortless. That’s simplicity at play. No waste.
Examples of Simplicity in Sports:
- Golf Swing – Sam Snead, Ben Hogan, Ernie Els (rhythm, on balance, effortless power)
- Basketball Jumper – Ray Allen, Steph Curry, Klay Thompson (simple, no wasted movement, quick to load, deadly accurate)
- NFL Passers – Dan Marino, Aaron Rodgers, Michael Vick (flick).
- Baseball Swing – Barry bonds (steroids or not), Ken Griffey Jr., Billy Williams
How about simplicity in Life?
I think about simplicity in storytelling often in my career. Don’t tell me in 40 slides, what can be distilled down to ten. I had an old boss share the adage, “Be Brief. Be Brilliant. Be Gone” when talking about a pitch or proposal and I’ve never forgotten it (Thank you Bob Alexander). Attention is more fleeting now than ever, and a decisive point well-made, is more effective than a half hearted story delivered with immense dosage.
Think 80/20. Eighty percent of the output, comes from 20 percent of the input. Think about that in diet, in exercise, in the books you read, or as I recommend (re-read). A person doesn’t need a fancy gym membership to get in shape. A person can choose to: run, do push ups, pulls ups and bodyweight squats like a jailhouse prisoner and be in better shape than 99% of the population.
Concerned with a diet? Eat quality meat, vegetables, fruit and limit highly process foods, soda and alcohol. Simple.
Think investing strategy. Warren Buffet recently challenged a hedge fund owner to beat the S&P average over a 10-year span. He put a $1,000,000 bet on it. It won’t happen. You can buy the S&P index on Vanguard (VFIAX) with a 0.04% expense ratio and outperform some guy sitting in his Westchester, NY mansion. VFIAX is up nearly 100% in 5 years. Simple. Immense wealth can be made owning only a few index funds. Want to get wealthy? Live on 50% of your income and invest the rest. Simple.
Design is a wonderful place to understand the beauty of simplicity. Think of the hustle and bustle of the busiest city in the world, New York City. All the grandeur, all the culinary delights, all the entertainment. In 1977, Milton Glaser encapsulated all of that with, “I ❤️ NY”. Simple.
If I ever find myself getting stressed out, or think there is too much chaos, I try to answer the question, “How can I simplify this?”
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” ― Antoine de Saint-Exupéry, Airman’s Odyssey

