Category Archives: Stories

We’re Waiting For You

I was listening to a podcast today by John Lee Dumas (Entrepreneur on Fire) and I heard something that sparked this post.  Coincidentally enough, I saw the following post from a friend on Instagram earlier this week and it couldn’t have been more perfect.  Here’s the post (thank you Maria)!

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The title of this post is, “We’re waiting for you.”  We’re waiting for you to take a chance and be the ENTIRE person you can be.  We’re waiting for you to take risks, challenge your thinking, and take the next step in your journey. 

The angst of the wait is simple.  Not one subscriber on this blog or relationship is going to tell you when you’re ready.  Nor will someone give you permission if that’s what you’re in search of.

It’s likely you’re ready to take the next step or make big moves, but you’re waiting for the horn to sound or flag to drop.

I hate to disappoint, but I’ve never seen the sign when it’s ok to start or embark on a new journey.  You just start.  There is no official starter with the gun shouting, “On your mark, set,…BANG!”

Every time you start, take another chance, or challenge conformity it gets a bit easier.  Soon, (as the image states it) “it becomes a habit.”  Habits are really hard to stop (I speak from experience).

What I will tell you is everyone around you is waiting for you to BE MORE.  They’re just not going to beat down your door and show you the path.  They’re just as human as you and I, and we’re working on our own journey.  Take responsibility for your future and give people the eye opening experience they’ve been waiting for.  Until then, we’re waiting for you.  We need you!

ACTION ITEM: In the near future choose the uncomfortable.  It will take work and it won’t be easy, but the accomplishment you’ll feel will release the endorphins needed to start your habit.  “A journey of a thousand miles begins with a single step” – Lao-tzu

Achievement Addiction Addressed

We’re a nation of addicts.  Uppers, downers, and achievement.  Yes, achievement.  I too struggle with this addiction.Screen Shot 2014-03-09 at 11.02.02 AM

This week I got to reading about achievement addiction throughout generation Y and millennials.  What struck me as very interesting is the way many of us attempt to measure ourselves and those around us with our stack of achievements.  I decided to compile a list of a few of those things I see every day.

1. Your College/University

2. College GPA

3. Where You Live (City, Zip Code, Neighborhood)

4. Your Home Size

5. Name Brand Anything/Stuff

6. The Car You Drive

Truth be told it’s really hard not to be addicted to achievement, especially in today’s world. I know I’m a happier version of myself when I’m “achieving” or accomplishing goals.  It feels good.  I’m definitely not going to tell you to underachieve.  Those words will never come out of my mouth.

What I started to learn wasn’t so much about the feeling, it was the pursuit of why the achievement is needed.  Why do I need to feel this way?  What am I chasing in order to fuel these false achievements?  Who (more importantly) do I feel the need to compare myself with?  This is the scariest one!

Keeping up with the Kardashians has never been more prominent than in today’s society.  What I realized I needed to work on was the the idea that the achievement won’t ever overestimate who I really am.

In a famous NFL rant, then Arizona Cardinals head coach Denny Green screamed, “They are who we thought they were!” Here’s the clip

Green was referring to the undefeated Chicago Bears after the Cardinals blew a late game lead and squandered the opportunity to send the Bears home with their 1st loss of the season.

The lesson, I am who you think I am.

I came across this post on LifeHack.org, Do You Have An Achievement Addiction.  The element that brought me to blogging about it on A Keen Mind blog was the following statement, “Addicted to achievement, we forget there is a huge difference between success at a task or goal and success as a person.”

Stuff.  Achieve, accumulate stuff, and sometime hopefully many years down the road after my eulogy a garage sale of grandiose scale will take place.  Thrifty shoppers from miles away will be able to buy my once treasured “achievements” for pennies on the dollar.

Conversely I like to think of achievement as a legacy.  What can be taught, shared, or left behind, so that many years or generations from now it may still impact others?  This is a true measure of success and achievement.  Did I make those around me better?  Was I successful in leaving a legacy of: positivity, challenging others to be their best, and a winning mindset?  These are achievements and what I’ll work to strive toward.

I can’t promise you I’ll stop buying things or working toward a newer home or automobile.  What I won’t do is allow these purchases to be the measure of my achievement.  PS – if a Ferrari is in my future, I’m not going to get out of its way!

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ACTION ITEM:  Live your life for all the achievements.  Not only the ones associated with a price tag.

 

Six Temptations of Good

This post is the result of a habit I created a few years back after I received a sheet of paper from a very successful client.  He told me all I needed to be successful was outlined in what he provided.  If I could focus on these elements every day, success would be sure to follow.

It was only one sheet of paper with copy on one side and six very simple temptations we each battle every single day.  The title of the document read, “When Good Isn’t Enough.” I had to share because it is the perfect piece of content for A Keen Mind.

1. Leaders stop working on themselves

2. Leaders stop thinking BIG

3. Leaders of successful organizations “lead from the front”

4. Leaders stop developing others

5. Leaders stop holding others accountable

6. Leaders abandon the basics.

Give this just a moment of thought.  There are hundreds of business and success books published every year.  I’ve probably read 100 of them and each creates separate buzz within the topic.  Yet when I get back to working on myself as leader I always come back to this simple and short list.

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Here is a snapshot of my hand written list transcribed on the inside of by BIG IDEA notebook.

ACTION ITEM: Keep this link and list handy.  Share it with others looking to conquer a good mindset.  Review it frequently and take action against the temptations of good and I promise you success will follow.

 

 

The Pastor and Paterno

Paterno 816_0I had to write this returning home from church today.

First off, I’m not going to “bible beat” you or stand on a pedestal and preach.  My flaws are far too long to list in one blog post.  If you want to go to church then go.  If you don’t, then stay at home.  What I’d like to share with you today however was a lesson in learning.

Oddly enough, it had nothing to do with the sermon.  I got to thinking about the role of a pastor in the church and the work of delivering a sermon every Sunday.  Every Sunday from the same book this pastor or one of his peers helps us try to learn and understand more from only one book.  The Bible.

Every lesson, every week, every day is devoted to the work from this one book.  How many of us have the patience or persistence to continue learning from one book the rest of our lives?  Maybe this is a little too deep, so as my mind was wandering I tried to relate it to something else.

Football.  Yes, football is like the church and a coach is the pastor.  Now I’ve gone completely nuts!

Not sure why, but I immediately thought of Joe Paterno.  Controversial figure in the last few years, but I found Joe was a great lesson in the devotion a pastor displays.  Joe coached football for five decades at Penn State.  One school, one game, one focus.  Sure the rules changed over the years, and the players changed, but he was still coaching football every day.

The most interesting takeaway I came up with is that in each of these two scenarios (the pastor and Paterno) each was devoted to not only their craft, but a lifetime of learning.  People change, what’s socially acceptable to preach about changes, technology is evolving us all, but their core teachings remain laser focused.  Every single day they were going to get a little better.  Every day they were going to learn something new about their team, their staff, or the game/mission they were teaching.

I look back at my career in marketing and advertising and I’ve invested 10+ years in the process.  Author Malcolm Gladwell says in his book Outliers: The Story of Success it takes 10,000 hours to become an expert in a field of study.  I’ve included links here for you if you’re interested.  

Do the math, it’s 20 hours a week for 50 weeks a year for 10 years.  I believe I’ve put in this measure of time, but when looking at the pastor and Paterno there is so much more to be learned in the next 40,000 hours.

ACTION ITEM: My challenge like most of you reading this is to remain passionate about what I’m doing and to continue learning every day like the pastor and coach Paterno.  It takes two things to turn a lump of coal into a diamond.  Persistent pressure and time.

Find Your Dimmer Switch

Are the lights on?

I just got done listening to an Entrepreneurs on Fire podcast from John Lee Dumas (great podcast btw).  The guest was JD Roth, former owner of Get Rich Slowly and current blogger at More than Money.  JD’s response to one of John’s questions really hit me.  The question was, “can you please tell the fire listeners about a lightbulb moment you had?”

JD’s answer wasn’t what I thought I’d hear.  He said his lightbulb moment was more of a dimmer switch than a lightbulb.  It was a slow progression not an instant aha moment.  I believe more now than ever people are in desperate search of this aha moment.  They’re looking for the fastest way possible to make a million dollars or lose 50 lbs.  “Aha” means I figured it out and sold it in the same instance. Screen Shot 2014-02-23 at 10.05.33 AM

Trouble is the world doesn’t work this way.   I hate to be your dream crusher, but “aha” isn’t realistic.  You may have a better chance of winning the lottery.  JD’s lesson was it’s going to take some focused effort and work.  Oddly enough the pursuit of his dream required patience.

Back to the lightbulb/dimmer switch.

I give an immense amount of thanks to Justin Wise (@justinwise) and his Think Digital blog.  My wife follows Justin’s sister on Iowa Girl Eats (an immensely successful food blog) and recommended I checked Justin out.  My dimmer switch was on.  The light was extremely dim, but the power was flowing to the light.

This step was what I’ll refer to later down the road as “ignition.”  It got me started.  I dove head first into Justin’s teachings and maybe more importantly his network.  I dug into his podcasts, I followed Casey Graham, and I got introduced to Pat Flynn on Twitter.  I link to each of these guys as they’ve provided me with a ton of value.  A TON! I don’t care if you’re interested in launching a blog, starting a business, or just getting deeper into the learning process.  These guys will help.

I’m learning more about business now from a multitude of different angles and business possibilities than the pervious five years combined.  I’m using their teaching here in my blog and with team’s in the office.  The results are simple.  A Keen Mind is growing by the day and I’m seeing great results in my professional life.

The dimmer switch analogy is terrific because it’s real life.  Not some fairly tale we’re bombarded with daily on social media.  It takes time, an immense effort, and more focused power to reward the light we’re all looking to achieve.

ACTION ITEM: The first thing I’d do is subscribe to John’s Entrepreneur On Fire podcast.  There are nearly 500 episodes with really great content available.  The second thing I’d do is take a hard look at your goals and your dimmer switch.  Is it on?  If not, START.  If it’s on, focus on the next steps you need to take to burn that light a little brighter!

 

 

 

5 Valuable Characteristics From My Wife

In honor of my wife’s birthday today I wanted to share with you five of her most brilliant characteristics and what I’ve learned from her Keen Mind.

I frequently refer to Beth as my “better half” in conversation.  You may shrug this off as a joke, but I’m not the least bit kidding and here are five reasons why.

Five Characteristics I learned from my wife

5 Characteristics – Photo Courtesy of http://www.cmphotography.de

1. Selflessness – If Beth kept a list every day of who she was worried about, or was looking out for I can promise you she would be near the bottom if not last on the list.  I have no idea what makes her this way but it’s really easy to admire.  Family, friends, co-workers, recent acquaintances needs all come before her own.  This is tough love for me as I can be selfish from time to time.  Beth won’t allow it.

2. Flawed – Like every single one of you reading this Beth has her faults.  However, unlike most of us she’s well aware of what she is and what she isn’t.  She doesn’t struggle with what she’s not.  She doesn’t lose sleep over it, and she’s certainly not interested in pretending.  It’s not worth her time.  Once again I’m learning.  I used to strive to be perfect.  Perfect for her is being happy with who she is.

3. Organized – Yes those that know her well will tell you she’s very organized, tidy, and clean.  Oddly enough, I’m not referring to her cleaning skills.  I’m talking about her mental organization.  No one I know is as mentally organized as my wife.  She can turn herself off when she needs rest and power up when extra energy is needed.  This can only happen with a well programmed brain.  She’s working with me on this one as I have a tough time: shutting down, turning off, letting go, etc.

4.  Curious – Beth is 100% up to try new things.  Although it may not be with reckless abandon she’s a gamer to try new things.  We’ve traveled without notice, tried new and exotic foods, and she helped me launch this blog.   This is one characteristic we both comply with and I hope never diminishes.

5. Challenge – Beth will frequently challenge my thoughts, plans and actions.  It’s funny because I consider myself a pretty good schemer of new concepts and plans.  Yet, every one of them I run by her gets better, more streamlined or more valuable after our discussion.  She’s honest with feedback and we don’t always agree (if you know the competitive streak in each of us this gets interesting).  I really appreciate this as she’s challenging to help me or my project get better.  There is never negative intent and she’s compassionate about helping me see a different angle.  Lastly, I’m working at this one as well.

ACTION ITEM: I try to end every post with an action item and this is no different.  Today I’d love it if you read this to wish my wife a Happy Birthday!!!  You can tweet her at @Beth_Keeney or if you’re friends with her on Facebook send her a note.  Thanks again all!

 

Olympic Women I Admire

I’m going to tell you about two Olympic women I admire and it’s for reasons most won’t accept.  The two women I’m talking about are Hannah Kearney and McKayla Maroney.  The reason I admire each of them is they both know, “Second place is the first loser!”

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Here’s how Wikipedia describes Hannah Kearney: Hannah Kearney is an American mogul skier who won a gold medal at the 2010 Winter Olympics and a bronze medal at the 2014 Winter Olympics.  This blog post was triggered from an interview I just viewed of Hannah with legendary broadcaster Al Michaels.  More on that to come.

McKayla Maroney: She was a member of the gold medal-winning U.S. women’s gymnastics team at the 2012 Summer Olympics and was the 2012 Olympic vault silver medalist. She defended her World title and won the gold medal on vault at the 2013 World Championships, becoming the first US female gymnast to defend a World Championships Vault title. Maroney is also known for her “not impressed” face, which became an internet meme during the 2012 Olympics

mckayla-maroney-pissedThis image should sum up the “not impressed” response with her silver medal in the 2012 vault.  Maroney was the odds on favorite to win Gold in 2012, but faltered in her last vault yielding the gold medal to another competitor.  She was NOT happy about it and I LOVE IT!  She was the best and expected to win.  When she didn’t her competitive side got the best of her emotions.

Each of these two women competed at the highest level and delivered what they believed was not their best effort during competition.  For this reason they were unsatisfied in their medal efforts.  Many will dream of competing in the Olympics, much less medaling in an event.  Even so, Hannah andMcKayla remain unsatisfied.

I mentioned the interview with Hannah and Al Michaels prompting this post.  Al asked Hannah if she had time to let the bronze finish settle in over the last 18 hours and if she now appreciated the medal finish.  She did the right thing and said she was happy to win the medal for her country.

The best part, she was still angry and I LOVE IT!  Her body language and feelings of discontent were palpable.  She’s a competitor at the highest level and was still furious with her lackluster effort.  She excepted nothing less than 1st place and a 2nd gold medal in Sochi.

Others will tell you these women got what they deserved with their effort and they’re probably right.  It doesn’t mean however they were going to settle for 2nd or 3rd place.  Their fire burns too hot to settle for anything but first place and that’s why I admire each of them.  Winning is the only option in their minds.

I stated in my bio about my obsession with winning and the acceptance for nothing else.  Most “normal” people will tell you to relax or to let it go.  Accept your outcome and be thankful for 2nd or 3rd place.  What these people will never understand is we can’t.  Even if we could, we would rather finish in dead last.

ACTION ITEM: Don’t be afraid to compete and not to accept 2nd place.  Keep your fire burning hot and continue to get better.  It makes the feeling of winning all the better!

 

I Hate the Word Customer

One word you won’t  hear me use is “customer.”  Just the sound of it makes me cringe and sends shivers down my spine.  It should make you feel the same way and I’ll tell you exactly why right here.

Customer Concept

My mom used to say, “Hate is a strong word Zachary.  You really don’t hate something.”  She is right, but I do hate the word customer.  Here are four reasons why:

  1. Customer – sounds and feels cheap
  2. Customer – is transactional and might as well mean one and done.  Wham bam thank you ma’am.
  3. Customer – means nothing long-term to me.  I’m not interested in short term relationships.
  4. Customer – every time you think of using this word, please substitute the word “client”

As a community, we are in search of clients and client partnerships.  Customers are expensive with your most valuable asset, time.  Investing a great deal of your time in a “customer” better yield a very sustainable profit opportunity.  Otherwise, I suggest we shift our mindset to prospecting, pitching, winning, and servicing the hell out of clients.

After asking a few people about the word customer, one popular response I received is, “What about companies like Apple, Amazon, and Zappos?  They rave about customers.”  I’ve read a great deal about product evangelists and to me the terminology and mindset screams client to me.  Repeat buyers focused on attributes outside of just price alone as a differentiator.  These legendary companies listen to the challenges their clients present in their lives and the provide solutions to solve them.

All that said, how will you know when you’ve found a client and not a customer?

Client relationships aren’t one-sided and demonstrative.  This is extremely important.  A great client relationship should feel good in your gut.  Each of you have something to benefit from the solutions you’re providing.  A client relationship will be open and share valuable information with you and your team.  This information will guide your focus on the client’s KPIs (Key Performance Indicators) and plans to continually move the business forward.

The number one element of a great client relationship in my mind is the presentation of new challenges from the client.  This is what I live for.  Give me or my team the opportunity to help the client ease a pain, fill a need, or monetize an opportunity.  Bring it on!  Clients will challenge, customers will demand.  Customers will brow beat, throw a fit, curse your services, or tell you how lousy something is working.  This equals ZERO motivation and sometimes distain for the relationship.  Clients understand your value and will challenge you like a great coach working to get more out of his star talent.

ACTION ITEM:  Change your mindset today and stop using the word customer.  Today you will start looking for and working tirelessly to serve CLIENTS.  It’s much easier to grow the business you currently service than to always be relentlessly be focused on a new customer every day.  Keep them coming back for more!

Know Thyself

know-thyself-Socrates-quote

This post was the most challenging and most liberating posts I’ve written to date.  I needed to put into writing what I’d been thinking.  To be immensely successful personally, professionally, and spiritually in 2014 I needed to do an intense self analysis.  I needed to spend some time knowing what I am, and more specifically what I am not.

The purpose of this community is to sharpen our mental tools, be more positive, and to get better on a daily basis.   Negativity on the other hand makes the news and is around us at every turn.  This is NOT a negative post.  It’s an honest one.  There is a difference.  Below is a list of my challenges and how I choose to think about them in 2014.

Embrace Fear – I’m just as afraid if not more afraid as everyone else reading this post.  I’m most afraid of not being successful so I push on.  This is one of my biggest challenges and it prevents me from slowing down on a daily basis.  New ideas are needed.  New clients are needed.  New products are needed.  The more I embrace fears and take them head on, the stronger I become.  I will continue to be afraid, but I’ll embrace it and channel it as aggression with a focused direction.  I will not be consumed by fears I create.  The body and mind know the difference between real and created fears.

Be Myself – I’m guilty of always looking for more information and looking for a new angle.  It’s in my DNA.  A new book, podcast, or blog rich with information is always at my fingertips.  What I must remember is who I am, what do I believe, and what do I stand for.  How can I help others?  My friends and close relationships chose me for who I am, not who I’m trying to be.  What others think of me is their business.

Confidence Coefficient – I’m guilty of being cocky.  It’s in my DNA and a personality flaw I’m challenged with frequently.  I believe so much in achievement and confidence in my efforts it can quickly cross the invisible line into cockiness.  It’s really a double edged sword.  The more I win, the better and more invincible I feel (hence the confidence coefficient).  Without confidence however, winning doesn’t happen and I HATE losing.  I’m challenged weekly to remain confident without getting overly confident.  The key to maintaining a confident persona without getting cocky is to reflect frequently and to remember this.  The second I think I’ve arrived, I’ve already lost.

Be More Thankful – I’m an achiever addicted to winning.  I’m addicted to making the next move or knocking down the next big obstacle.  I don’t stop often enough to appreciate things.   Appreciate family, friends, relationships and a wonderful lifestyle.  I have so much to be thankful for, I need to stop and smell the roses more often.

Be There – I made a promise to myself in 2013 to “be there” more often no matter what for others.  Friends will need me.  Family will need me.  Peers will need advice.  Be there.  Nothing is as important as these pieces in my life so get moving and be there.  I found some of the most joy in 2013 by making this a focus.  It’s payed wonderful dividends.

Own My Talents – There can be much time invested and little return expected in focusing on what I’m not.  The same time however, will yield 10X returns if invested in what I am and where I can be most successful.   As previously stated, it’s extremely easy to find what we don’t have or what we lack.  To take a quote from Top Gun, “The list is long and distinguished.”  I’m going to invest (expecting a return) my time into what I’m really great at and watch the massive results happen!

Live Passionately – Compliments of the late Jim Valvano, “If you laugh, you think, and you cry, that’s a full day. That’s a heck of a day. You do that seven days a week, you’re going to have something special.”  Few things move me like his 1993 ESPY speech.  I often admire the vibrancy and passion Jimmy had for life and how he shared it.  He wasn’t afraid of his emotions and embraced every day with those he shared it with.  The reason I bring this up is I struggle to share my emotions.  I believed it to be sign of weakness.  If you ask my wife privately she’ll tell you I’m not the most open person with my feelings.   I don’t know if I’ll ever be great sharing my feelings, but I can get better.

Give – I’ve always been a bit selfish with my time.  I struggle to know why this is, but fall short on answers.  This is getting better and will be my best year ever in 2014.  I’ll give more time to others and not just give with monetary means.  I have a goal set to volunteer a specific number of times in 2014 and I plan on crushing it.  I friend of mine Juan Teran (who I asked if I could mention in this post) challenges me every time we speak to share more of ourselves with others.  I’m thankful for his challenge and I will answer the bell!

ACTION ITEMS:  I challenge you to do a similar self analysis.  Be realistic and honest, but not hard on yourself.  The goal is not to leave yourself battered and bruised.  I’d really love it if you could share one of your challenges with our community so we can all get better.  Lastly, if you know someone who will benefit from reading this please share.

 

Jerry Maguire, Seth Godin, and the $90 Fear

I certainly hope you’re wondering what Jerry Maguire, Seth Godin, and cash have in common with fear.  Allow me a moment to explain.

I spent a couple weeks up late at night scheming and planning.  I’d been sketching and strategizing toward the final stages of my big idea and presentation to our owners.

I’d done my research and there was undoubtedly merit to the plan.  Two core business elements would be repackaged and sold as a combined offering to our clients.  The client would benefit and so would our business.

As stated, I spent a couple weeks working through the particulars: sales, training, process, execution, client enrollment, external marketing and internal marketing.  All of these elements were combined into one well thought out plan (my opinion) ready to be put in front of our ownership the day before everyone departed for Thanksgiving.

bb360634fb28151dcbf284acb1dc71b6839d21d7b039fc17a12a3048179f6a60Imagine something along the lines of Jerry Maguire, without getting fired afterward of course.

I ventured off to Copyworks the evening before the presentation to ensure I had professionally bound materials ready for the following morning.  I was going to have eight of the documents printed in sharp color and bound for an expert touch.  To be taken seriously I was going to make serious moves!

When the booklets were completed the charming yet shy girl at the front desk asked me how I’d like to pay for the books.  I politely asked if she took American Express and replied with, “Yes, it will be $90 sir.”

WHAT?!?!  Are there gold leafs in the booklets?  How on earth could this cost $90?

I was confused, frustrated, and for some reason embarrassed.  Maybe I should’ve asked (before I was in such a hurry – typical me!) what the price was, but it was a little too late for that.  I handed her my credit card and she completed the transaction.  There were a couple of books remaining to be assembled so I grabbed a seat in a stodgy old chair by the front store window.

I starred off into the cold dreary street and I got to thinking.  Was I really upset about the $90?  I certainly shouldn’t be.  I mean, I had the $90 and I knew it was going to cost something.  I didn’t plan on bartering for the goods.  That’s when the real question hit me.

“Zac, do you think your idea is worth $90 or not?”

I had a fear of putting the concept out in the open; to our ownership nonetheless.  I was taking a chance.  The perfect idea lived in my head and on paper, but it might as well have been in a vacuum.  Certainly no one was going to benefit from a idea in a vacuum.  It had to see the light of day and breathe in the cool wintery Iowa air.

Taking time to reflect, I’m glad the books cost $90 to print and assemble.  It made me take a good hard look at the material and the confidence in my idea.  After all, it only took $90 to get my mind right!  Thousands of people waste much more than $90 trying to find confidence in the midst of fear.

As fate would have it, a couple days before I published this blog post, the email below appeared in my inbox from the remarkable Seth Godin.

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show-me-the-money

ACTION ITEM: Don’t let $90 keep you from your idea, concept, or business plan.  I promise you, It’s not the money you’re worried about.  The sooner you understand this, the closer you are to launch.

PS – When you do launch, I encourage you to scream “SHOW ME THE MONEY!”  It feels awesome.