World Class.
That’s exactly how I’d describe my recent dinner at O Ya (a new sushi place in New York City) a couple weeks ago. One of the only dinners I can recently remember that left me feeling utterly impressed and entirely exhausted.
I was exhausted because every round of the 18 course meal was its own little tasting universe. A two hour adventure for my tastebuds filled with unique flavors, textures, cool chills and slow mouth-watering burns artfully crafted for the eye and stomach. It was the most mentally exhausted I’ve ever been after a meal…and boy was I impressed. I won’t ever forget this meal or the service.
Oh and by the way, it wasn’t cheap…but entirely worth it. I bet there are at least 100 restaurants in the Flatiron district of Manhattan within two blocks of O Ya where we could’ve gotten stuffed. It wasn’t about money and I hope to do it again for the same expensive price. By the way, If you love the Sush (my short for sushi) check out the gallery and try not drooling on your keyboard.
Back to the experience. This is exactly what happens when you impress your audience. Your value goes up. You control more of the “ask” in the relationship.
People, clients, your boss, your closest friends. They’re all dying to be impressed.
Maybe a restaurant isn’t enough and you’d like a more real world example of someone (much more important than me)…dying to be impressed.
Enter Kevin Durant.
The twenty seven year old NBA Superstar and mega free agent. Teams throughout the league came to his calling for services that would almost certainly cost them more than $30 million a year. The ironic thing about this story in my mind is everyone thought he’d stay in OKC (Oklahoma City). Every talk radio show and press I read had him staying put. EVERYONE. Apparently, everyone I just mentioned included OKC, their ownership, executives, coaches and team, because why on earth would Kevin leave a team one game (arguably one shot) away from beating the Golden State Warriors and heading to the NBA Finals?
He wasn’t impressed.
Who did impress him? The team that sent him packing in 2016. The team with the NBA record 73 regular season wins and already has three all-star level talents. They were dying to impress KD…and they did!
They went to so many lengths as to have four of their key players, their nucleus, show up arm-in-arm to meet with KD in the Hamptons (across the country from the “Golden State” of California) on New York’s coast. The logo (Jerry West) was also there from the GS Warriors management to help cement the deal.
They sold (and impressed the hell out of) Kevin Durant. He’s now a Golden State Warrior.
Thunder fans burned his jersey, the rest of the league cries foul, and a “super team” is formed yet again. Whose fault is that? I blame Golden State for taking it upon themselves to leave no doubt. The rest of the teams came in second. Also interesting to note, it had nothing to do with money. He was going to get paid everywhere.
Just when you think you’ve got it whipped. Give the extra hour. Never forget the proverbial “icing on the cake” for every time you’re faced with an opportunity. The world is bombarded with mediocre pitches all day every day. Be great. Take a risk and impress the hell out of someone.
Kevin Durant was the ultimate “buyer” in this high stakes buy-sell relationship. But all that said, I don’t care if you’re selling a car, a suit, a house, an architecture plan, an idea, or yourself.
Remember, the person on the other end is dying to be impressed.
Will you?
