Foundational Shifts: When Business Stops Being Linear

“Businessman pushing a boulder labeled ‘effort’ uphill while another stands on a lever facing a city skyline, symbolizing moving from hard work to leverage and systems.”

The last 60 days have stretched my thinking in ways I didn’t fully anticipate.

This week alone, I was on a call solutioning ideas with people in Colombia. I was resourcing scale options with someone in India. I was being trafficked—guided, supported, kept moving—by a virtual assistant in the Philippines. All of it happening while building out an e-commerce brand I can’t wait to share.

At first, it hit me as shocking.

Then I realized… it really shouldn’t be.

Years ago, Tim Ferriss talked about this in The 4-Hour Workweek—offshoring, leverage, designing life instead of reacting to it. Back then, it felt futuristic. Almost irresponsible.

Now? It’s normal. It’s table stakes.

The Epiphany: Linear Thinking Is the Ceiling

Friday morning I was speaking with an entrepreneur/founder who challenged me in a way I didn’t know I needed.

He wasn’t criticizing my work ethic.
He wasn’t questioning my ambition.

He was questioning my math.

Linear thinking had quietly become my limiter.

I was thinking:

  • More effort = more output
  • More hours = more progress
  • More control = more safety

But the world no longer rewards that model.

The shift is exponential:

  • Better systems beat harder work
  • Better leverage beats longer days
  • Better collaboration beats tighter grip

That conversation was an aha moment—almost an epiphany. The world didn’t slowly change. It fundamentally changed. And if we don’t see that, we’ll unknowingly fight yesterday’s battles with today’s tools.

Leaving a Chapter Isn’t Failure

I’m so genuinely grateful for the line of work I came from. It shaped me. It fed my family. It taught me discipline and opened my eyes to yet another door in the media ecosystem.

But I also felt… boxed in.

Not because it was wrong.
Not because anyone else was wrong.

I just felt held back and I couldn’t punch through without breaking myself.

Stepping into this new world feels different.

Limitless, honestly.

  • Production capabilities? Endless.
  • Creativity? Spiking.
  • Storytelling? Amplified.

And here’s the part that matters most to me: none of this requires abandoning who you are or what you believe.

In fact, the more scalable the world becomes, the more valuable a grounded narrative is. Your beliefs. Your faith. Your integrity. Your real story.

Bigger Thinking, Deeper Roots

As a creator, a builder, a husband, a father—I can’t afford to think linear anymore.

Not for ego.
Not for money alone.
But for impact.

The playing field is bigger now. The barriers are lower. The speed is faster. And the responsibility is heavier.

“Success leaves clues”, I repeat it often…and they are everywhere!!

We can provide more value to more people than ever before—but only if we let go of outdated frameworks that quietly keep us safe and small.

This is an exciting time.

A destabilizing time.
A stretching time.
A faith-testing time.

Hold on tight.

Not because it’s scary—but because if you’re paying attention, you’re about to see just how big the world really is.