I’m Baaaaaack

For those of you asking…where did you go?

Here I am. Back on the blog.

I took a few months off to evaluate the direction of a few things in my life and this blog was one of them. To be completely candid with any of you readers, I wanted to know if it would be missed. Spending 50+ hours a week running a national media agency, trying to be a good dad & husband, time with friends, etc. All hours need to be evaluated.

Again, would the blog be missed?

If it wasn’t, or no one brought it up in 90 days, I knew a couple things. One of them was I wasn’t really impacting the lives of my tribe. In all reality, there wasn’t really a tribe if there was no appetite for consuming the content. Removing emotion from these findings was going to be key.  My Ego wanted the work to continue, but we all know Ego can be quite the adversary.

Secondly, I needed to recommit. Commit to continued ideation and thought sharing. Commit to pushing myself into new thoughts/ideas/strategies. Commit to sharing the ideas and impacting lives of my readers. In the end, that’s what it is about. Impact. Even if it is just one person.

I have this fear deeply ingrained in our office culture. We are a tight knit group, and If we part ways with a team member, or visa versa, my biggest fear is the following day…everyone moves on. They’re not missed. You need a team, a culture, a product that if removed…there is a void.  Otherwise, you didn’t have anything to begin with and the end is near.

On another related topic, I had a friend tell me I should start A Keen Mind podcast. Can you imagine listening to episodes of my boyish voice?!? Still evaluating that idea. To be totally honest…I’m really in love with it, because i think my talents are better suited for audio and storytelling than writing. That, and one of my favorite “jobs” would be sports talk radio host. Why not do it on my won, with the format I choose?

I actually considered turning the primary driver of the blog into podcast form. However, as I’ve said before in learnings from Derek Sivers (founder of CD Baby), if it isn’t a “HELL YES”, then the answer is “No.” I’m still evaluating.

PS – If any of you have strong feelings on this topic, please share honestly with me. Good or bad.

In the downtime I also took the time to consume some new content. A couple pieces specifically impacting my current mindset are:

  • As a Man Thinketh (audiobook) – 55 minutes of simple, yet, deep thinking
  • The Joe Rogan Experience – This guy’s commitment to his show, his craft, and the litany of guests/topics is energizing. I’m listening every morning to 5-10 minutes. Here is a link to some of his simple genius
  • All things Chris Sacca. If you don’t know who he is, get introduced on this Tim Ferriss Show episode.

Trusted old partners I continue to consume on a daily basis are still in play. Tony Robbins, Gary Vaynerchuk, Tim Ferris, we haven’t met yet (YET!), but you continue to mentor and mold my day-to-day thoughts and actions. I also continue to listen to Ryan Holiday’s The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph about 1-2x per week as well.

A phrase you’ll hear me use around the office frequently with our team is “PLAY OFFENSE” – take the fight to the enemy. That’s what I’m here to do with A Keen Mind.

Play offense.

~Zac

 

Excuse Me While I Get Offensive

Time to Get Offensive

Offense vs. Defense

Some will immediately say, “Defense wins championships.”  Maybe.  But, I’ll argue truly great offense can’t be stopped.

My personality, my history, my focus, has always been offense.  Yes, this probably hurt me a little in my basketball career, but I’m wired for offense.  Score, score, score, and more, more, more.  It’s who I am. There is no hiding from who I am. Get buckets!

Play more offense

This is why I decided to make a move in my career at the end of 2014.  I needed to get back to playing offense.  I needed to be making more moves and taking a bit more risk. I needed the jolt of uncertainty, a new challenge, and eye-opening experiences of new relationships and new endeavors.

Tim Ferriss recently interviewed Chris Sacca on the Tim Ferriss Show Podcast. (Side note, Chris is a really REALLY interesting and smart dude.  Specifically I’d encourage parents to listen to how he was raised). Sorry, back to the story. I listened to the podcast on my flight back from New York City last week and loved what Chris had to say about two life changing decisions that set him on the wave he’s currently riding today.

Decision Number 1: He chose to get back on offense.  That’s what triggered this post.

Chris has an undergrad degree and law degree from Georgetown.  He spent time at Google in it’s early years, made millions, lost millions, went into debt, and is now worth an estimated $1.07 billion.  Just to clarify the $.07 billion is $70 million if you’re into that.

I have a friend who started the company MMOGM.  Make Moves or Get Moved.  The site says is beautifully.

It started as a slogan.

Turned into a motto.

Bottom line, it’s a lifestyle!

Boom!  Do you think that sounds like playing offense or defense? Do you think these guys needed the approval of the outside world to start this concept.  HELL NO!

To play offense you don’t need to be ready to save the world or start that company. Speaking candidly, I thought long and hard about my decision last year and wasn’t ready…YET.  It didn’t mean I couldn’t continue to play offense.

Coaches hate mistakes.  But, they can live with making an aggressive mistake.   Why?  Because the key word isn’t mistake, it’s aggressive.  Dictate pace.  Force the issue.  Make mistakes quickly, learn faster, and move forward with better direction.

Aggression, energy, motion, and velocity.

ACTION ITEM: More of the gas pedal, less of the brake.