The numbers don’t lie and they won’t be replicated in quite some time.
Tag Archives: Golf
4 Key Ingredients to Masters Magic
Hello friends.
It’s Masters week and I want to discuss my experience last year at Augusta National with you. Below please find a video I did after returning back home. You’ll also find four key ingredients I took away from this remarkable experience and how Augusta delivers the magic.
The Masters
- Committed to the Cause – Every single person on the grounds at Augusta National is all-in on serving their patrons. The moment I understood this was in the bathroom actually. There may be more bathroom attendants in the restrooms than there are patrons. Every single time a patron uses a bathroom stall or urinal they are cleaned before the next patron visits. I never thought I’d write something remarkable about a restroom experience, but I stand corrected.
- Over Deliver – I’d heard the stories. I’ve seen the faces of friends change upon hearing the words “Masters Tournament” when uttered in a conversation. I’ve watched hundreds of hours television and studied hole by hole breakdowns on the web, but I wasn’t ready for the experience when it happened. Everything I heard, or saw, or thought I would experience was BETTER. The grass was greener, the hills were steeper, the greens were slicker, it was more energetic, and more beautiful than I imagined.
- Compassion – I spoke earlier about the bathroom attendants. You won’t find a single worker or volunteer who isn’t excited to welcome you to the Masters. My favorite memories exist of early mornings walking through the East Georgia fog and you’d hear it. “WELCOME to the Masters,” an older gentleman would say greeting the patrons as they walked into Disney World for adults. But the voice wasn’t just an older man who treasures the game of golf. It was every single person on the grounds and every one of them was compassionate in their delivery of the magic.
- Attention to Detail – The closest word I can come to grips with to define the grounds at Augusta National is perfection. Some say you can’t achieve perfection, but I can promise you this. You can get damn close with a serious attention to detail in every element of your pursuit. This level of commitment can be found everywhere you look and with every experience you have.
ACTION ITEM: The Masters opened my eyes to how truly great an experience can exist in today’s cluttered and cynical world. Surround yourself with truly wonderful people with an equal or greater fire in their belly. Unite in a purpose and let your passions pave the way. The rest will be magical.
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Golf and Digital Marketing
I tweeted the following recently:
I’m a decent golfer but not great. I’m a 7.9 handicap. I love working on the game but there in lies one of my biggest challenges and hence my tweet.
I practice, but I don’t know the right way to practice or the right drills to do while practicing. I hit balls and I hit more balls. Some hook left, some down the middle and some slice right.
I’ve recently learned this professionally as I’m extremely interested in the divergence of social media into the core of our marketing plans. My immediate challenge like golf, is where to start learning and how do I implement.
ACTION ITEM: Find a coach, or program, or a process to get better. Likely this will come in the form of a monetary investment AND a time investment. If you really want to get better, you will pony up for both.
