The answer to this question is different for every individual and every scenario.  Here’s mine.

I had the idea of starting this blog for about six months.  Here is a snapshot of my ideas.  I’ve probably got notes in three to four different notebooks around the house of different blog post ideas and perspectives.

What took so long?  What was I afraid of?

I’ll tell you exactly what was going through my head:

• I was afraid of what someone might say.
• What if someone challenged the thoughts I believed in my heart and soul?
• What if no one read it?
• Could I stick to it and continue to publish?
• Would my friends be honest with me and offer candid feedback?

At the exact same time in my life, I happened to be listening to an audiobook last summer aptly titled, “Start: Punch Fear in the Face, Escape Average, and Do Work that Matters”.  Read it or listen to it.  Here is a link and image to Amazon.com. Start: Punch Fear in the Face, Escape Average and Do Work that Matters

Jon begins the book with a story (No! I’m not going to give it all away) about a flight he was  on from Dallas to Baltimore.  A wise Grandma leaned in after reading Jon’s book and said to him, “What do you do when all the excuses you use to not chase your dream are gone, what do you do then?”

Kick in the nuts!

A change in thinking occurred.  What if I wasn’t asking the right questions?  What if I wasn’t afraid of everything that wouldn’t happen and instead was afraid of everything that COULD happen?  Please read this statement again.

• What happens when thousands of people read the content?
• What happens when people use this blog to make better decisions?
• What happens when readers of this blog communicate without me being the conduit?
• What happens when the response and feedback is AWESOME?
• What happens when the content changes someone’s life?

After listening to Jon’s book a few more times, I came to the realization that many of us are more afraid of how great something could be and the work that will come with it, instead of the fear of starting.  I understand this may sound crazy, but the reality is I had absolutely no excuse and nothing to lose choosing to START this blog.

Truth be told, I spent a couple hundred dollars on the hosting, the URL (for a few years), and a couple other odds and ends.  These investments are monetary.  The investment of my time and learning (as I’d never built a blog before) was the real investment.

ACTION ITEM: I really recommend reading Jon’s book.  I also recommend sitting down by yourself with a pen and a blank pad of paper.  Answer this question: What is keeping you from your AWESOME?