Tag Archives: Strategy

We Get What We Must Have

Want vs. MUST

I’m publishing this post from 36,000 ft, flying back home from a recent visit to New York City.  As per my usual travel cadence, I spend the time coming home recapping the visit and reflecting on where I stand with my goals.

It wasn’t until this year I started viewing my goals a little differently, and it’s been extremely successful.

Want vs. Must

I’ve heard this probably 20+ times when listening to Tony Robbins, but it wasn’t until I put it (my goals) in writing, when I started to see massive change.

Here’s exactly how it happened for me and how it can happen for you.

  1. Sit down in a quiet place where you can be brutally honest with your feelings.  You have to be REAL & it’s only about YOU.
  2. Grab a pen and begin to be unreasonable with what you want… (no MUST have).  100% Honest.
  3. Make a list and read it frequently.  I try to read mine weekly.

The title of my list started as, “What do I really want.”  The problem with this title is it wasn’t committed enough.  Wants are nice, but they don’t change behavior.  My list now is titled, “My MUST Haves!”

Below is my exact list.  I’ve removed a couple highly personal elements of my list, but don’t let that stop your list.  The key here is NOT to compare your list.  Do NOT try and keep up with the Joneses.  Own your must haves.  Get honest and get in motion the lifestyle you want to live.

My MUST Haves:

  1. I must make a great income.  $______________/yr+  Why? Because it will provide our family with tremendous opportunities and freedom to explore and live without a “job.”  This income will provide tremendous freedom to explore all the experiences we’re looking for.
  2. I must be passionate about the work I’m doing, but not feel handcuffed to it.  I want to work from anywhere and anytime I feel the need.  I don’t want a job.  I want to own and manage a business and its outputs.  I’ve learned I have the talents to do such a thing and I’ve learned others whom I consider equally or even less talented have been successful in doing so.  Make it happen today!
  3. I must live on a golf course in a nice but not extravagant home.  Why? Because I want my neighbors to be right or left of me and not on all sides of me.  Because I want to play a couple holes at night if we find the time.  It’s my ideal scene in the evening.
  4. I must create multiple sources of income for our family through business ownership and other businesses (i.e. rental properties/etc).  Why?  Because I want the freedom for my wife to stay at home (if she even wants to).  Because when we can create enough passive income, we can limit our tax liability and continue to earn money without directly working for it.
  5. I must travel and explore all that this great country has to offer.  Mountains and lakes, oceans and cities.  I want to eat great food, drink great wine and relax in beautiful surroundings.  I want to travel multiple times per year with the family and invest in experiences and not empty things that clutter a house
  6. I must be on the attack and not on my heels.  I want to be aggressive in pursuing this lifestyle design and all that it can provide our family.  What is the alternative?  There isn’t one.  Make it happen.
  7. I want to live comfortably knowing we’re contributing to our future and our son’s future with consistently maxing out retirement contributions and never taking on too much debt (except debt paid by others).  We contribute here first, or we contribute to owning more assets that provide us monthly cash flow to continue our path to financial freedom.  More experiences and less stuff.
  8. I MUST continue to push to get better physically, spiritually and intellectually.  Continue to dive into new books, thoughts, blogs, and readings.  Continue to learn and expand my relationships.   Remain consistently unsatisfied.

ACTION ITEM: Get serious and get it in writing.   Don’t think in terms of, “want to have” think in absolutes and “must haves!”

We get our Musts!

 

Jerry Maguire, Seth Godin, and the $90 Fear

I certainly hope you’re wondering what Jerry Maguire, Seth Godin, and cash have in common with fear.  Allow me a moment to explain.

I spent a couple weeks up late at night scheming and planning.  I’d been sketching and strategizing toward the final stages of my big idea and presentation to our owners.

I’d done my research and there was undoubtedly merit to the plan.  Two core business elements would be repackaged and sold as a combined offering to our clients.  The client would benefit and so would our business.

As stated, I spent a couple weeks working through the particulars: sales, training, process, execution, client enrollment, external marketing and internal marketing.  All of these elements were combined into one well thought out plan (my opinion) ready to be put in front of our ownership the day before everyone departed for Thanksgiving.

bb360634fb28151dcbf284acb1dc71b6839d21d7b039fc17a12a3048179f6a60Imagine something along the lines of Jerry Maguire, without getting fired afterward of course.

I ventured off to Copyworks the evening before the presentation to ensure I had professionally bound materials ready for the following morning.  I was going to have eight of the documents printed in sharp color and bound for an expert touch.  To be taken seriously I was going to make serious moves!

When the booklets were completed the charming yet shy girl at the front desk asked me how I’d like to pay for the books.  I politely asked if she took American Express and replied with, “Yes, it will be $90 sir.”

WHAT?!?!  Are there gold leafs in the booklets?  How on earth could this cost $90?

I was confused, frustrated, and for some reason embarrassed.  Maybe I should’ve asked (before I was in such a hurry – typical me!) what the price was, but it was a little too late for that.  I handed her my credit card and she completed the transaction.  There were a couple of books remaining to be assembled so I grabbed a seat in a stodgy old chair by the front store window.

I starred off into the cold dreary street and I got to thinking.  Was I really upset about the $90?  I certainly shouldn’t be.  I mean, I had the $90 and I knew it was going to cost something.  I didn’t plan on bartering for the goods.  That’s when the real question hit me.

“Zac, do you think your idea is worth $90 or not?”

I had a fear of putting the concept out in the open; to our ownership nonetheless.  I was taking a chance.  The perfect idea lived in my head and on paper, but it might as well have been in a vacuum.  Certainly no one was going to benefit from a idea in a vacuum.  It had to see the light of day and breathe in the cool wintery Iowa air.

Taking time to reflect, I’m glad the books cost $90 to print and assemble.  It made me take a good hard look at the material and the confidence in my idea.  After all, it only took $90 to get my mind right!  Thousands of people waste much more than $90 trying to find confidence in the midst of fear.

As fate would have it, a couple days before I published this blog post, the email below appeared in my inbox from the remarkable Seth Godin.

Screen Shot 2014-01-11 at 8.46.20 AM

show-me-the-money

ACTION ITEM: Don’t let $90 keep you from your idea, concept, or business plan.  I promise you, It’s not the money you’re worried about.  The sooner you understand this, the closer you are to launch.

PS – When you do launch, I encourage you to scream “SHOW ME THE MONEY!”  It feels awesome.