Tag Archives: Zac Keeney

The WHY Behind A Keen Mind

starting-with-why

I started this blog 10 months ago for a reason.

Do you know what this reason is?

Start With Why

I just finished reading a great book as part of a mastermind group.  The book is Start with Why: How Great Leaders Inspire Everyone to Take Action. This book, by Simon Sinek, outlines the very simple, yet difficult statement, “People don’t buy what they do, they buy why you do it.”  The illustration above is a simple outline of this principle.  A principle he calls, “The Golden Circle.”  It is a principle I’ll never forget.

If you’re a subscriber, I hope you find my “WHY” in line with my content.  If you’re new to A KEEN MIND, welcome!  Here is what’s in store for you when you subscribe.

Why: I believe in strategies helping people to establish a positive mindset and more achievement in their lives.  Whether the goal happens to be: a raise, a promotion, a calmer more centered mind, or more security with their bank account.  I believe in the continued pursuit of achievement and learning and will share my journey with my tribe.

How: I will consistently deliver content, not withholding my own faults and challenges with my readers.  I will share openly and honestly my strategies to create trust in the tribe, in hopes the tribe will grow and share on its own.

What: My content will start as a blog.  In the future, I do not know where it will go, but it will always be grounded in serving my WHY.

My starting goal was simple.  Help one person achieve their pursuit.

ONE PERSON.  I thrive in hearing about a reader that gets what they were looking for (I save every email).  I love hearing about the content I’m sharing.  How it changed the way the reader or others around them think and feel.

I accomplished my goal.  It’s time for a much bigger goal!

My New Goal: Help 10,000 people.

If you think I’m a little nuts, thank you!  I LOVE IT.  Better question is how the hell am I going to achieve this?  The answer is astonishingly simple.

One post at a time.

It only takes one well written strategy, posted here, shared by one of you, to catch fire and change hundreds of lives.  The tribe will grow, and I will continue to focus on my WHY!

ACTION ITEM: I’ve got to write my next post!

Losers React, Winners Anticipate

Screen Shot 2014-11-13 at 9.11.24 PM

Tony Robbins – zackeeney.com

Which one are you?

This extremely powerful advice was shared by the one and only Tony Robbins.  I just heard this on the Tim Ferris Show Podcast and had to dive into more detail.  My addictive personality is really tuned into Tony right now and I loved the simplicity and realness in this statement.

Losers react, winners anticipate.

Maybe we don’t want to be called a loser (who does), so lets put this into a different context I’ve written about before.  Very simple question.

Do things happen to you, or because of you?

There is a great deal of shared value in the bolded statement and question above.  But, instead of casting a shadow of name calling and labeling, lets look deeper into each action and see how it makes you feel.  Better yet, lets paint a real world scenario for us to live and accurately depict two sides of the same story.  What this does to a person emotionally is very eye opening.

THE STORY – You have a client.  A client with high expectations of your work and your results.  You have an upcoming meeting scheduled with the client in 48 hours.  Both of you are aware of the date, time and location. How does this scenario play out with losers and winners?

LOSER (Reacts):

  1. Lacks preparation and insight (knowledge)
  2. Spends no time looking for solutions and ideas prior to the meeting
  3. Your relationship resembles more of a punching bag than a resource
  4. You leave with tons of work to do because you showed up with zero plans
  5. Never asks the questions: How can we provide more? How can we do better?
  6. Likely all of this is the client’s fault, certainly it can’t be you. This client can’t be pleased!
  7. The client controls the entire agenda (you have zero control)
  8. No matter what, you can’t get what you want out of the relationship
  9. How do I get all the bad clients?

WINNER (Anticipates):

  1. Prepares for multiple angles and directions the meeting can go
  2. Delivers fresh new ideas to the client without their asking
  3. The client places a great deal of value and trust in your relationship
  4. You leave with a plan and likely some (if not most) of the work already done
  5. Asks the questions: What more can we be providing? How else can we help you?
  6. The winner frequently demands more of himself and those around him
  7. You call the client, with a plan (and a great deal of control)
  8. Get what you want on your terms
  9. Loves the challenge and opportunity the client presents and can’t wait for the next opportunity

 Now the million dollar question. How did each scenario make you feel?

The loser feels like a weak-minded loser.  A weak, unenergized, unorganized, negative person.  To me, it is exhausting and draining just reading through the scenario.  IT SUCKS!  But yet we see it every day.

Contrast this with the feelings of reading about the optimistic winner.  An energized, enthusiastic, go-getter and nothing can stand in his way.  He creates his own luck.  This is invigorating.  My eyebrows lift in excitement as I was making my way through the list.  This guy is BADASS!

ACTION ITEM: Anticipating can be a learned skill.  The only investment needed to obtain this skill is focused time and energy.  If you can think about it, you can anticipate it and create it.

Quotation-Vince-Lombardi-Jr--losing-winning-sports-habit-Meetville-Quotes-203885

Counting Your Currency

There are two types of currency being traded in our lives.

MONEY

Cheddar, coin, dough, green, cash, Benjamin’s.  Pretty obvious right?.  I spent the first decade of my career working to accumulate this currency.  I counted it, I helped make it, created it, I saved it and every day I search to find better ways to invest it and grow it for my family’s future.
I don’t think money is a bad thing or the pursuit of money is a bad thing.  I think money is a great tool and every day I learn it is actually more of a resource.  Have I been greedy in pursuit of money?  Maybe?  When I was younger money was a way to keep score and I’m an achiever.  I like to see the scoreboard.  Today I still like to make money, I just frame it as a tool/resource to open up more doors and experiences in my life.  However, money alone will not bring happiness, but if I can choose between being poor and happy and financially comfortable and happy I’ll choose the latter.
Any ideas on the second type of currency you traded today?
Any guesses?

TIME

Time is the most valuable currency we own and the crazy thing is we each get the same amount to use every single day.  I’m sure you’ve heard this, so I won’t belabor the point.  Actually I will, I would like to drive it home like an ice pick into the icy side of a frozen mountain pass.
Everything changed for me on July 30th 2014.  This was the day my son was born.  I’ve learned so much in the three months since then I can’t even believe it took me this long to understand it.  Today everything revolves around the question, “What is the best use of every second of my time?”  Where can I get the most time with my son?  Where can I get the most time with my wife and family?  How can I maximize my time to spend with cherished friends?

Where can I invest my best strengths and talents to generate the biggest return for everyone involved?  Everything I think about now revolves around time investment and return.  This is much different than simple bottom line return (scoreboard & money).

What I encourage you to do is think about the relationship of money, freedom, and time in your life.  Have you earned enough money to have the freedom should you choose to exercise it RIGHT NOW?  Can you leave what you are doing this very second to be with your family if needed or pursue another opportunity?  Can you take that vacation you’ve been talking about to create a lifetime of memories?  If not, it’s time to start thinking about how your currency is being spent or find ways to make more money today to get closer to freedom.

Whatever you choose, don’t be a cheapskate.  No one likes a cheapskate!

Your resources(time and money) are in constant competition for your willpower and your goals.  I’m asking you to consider more “experiences” instead of things.  I’m asking you to save a little now for the overwhelming pleasure to pursue freedom if you choose later.

The iconic Steve Jobs says it perfectly.

Steve Jobs - Experiences Quote

Steve Jobs – Experiences Quote

ACTION ITEM: If you’re not happy with the track you life is on I’ll ask you to evaluate to simple resources.  How are you spending/wasting money?  How are you investing/wasting time?

 

 

Be Brief. Be Brilliant. Be Gone.

Brilliant Planning

Be Brief. Be Brilliant. Be Gone.

This is something I learned from a colleague about seven or eight years ago and I’ll never forget it.  I had to share it with the tribe as I believe in my soul it will help you.

I want you to think back to your last client meeting, big project presentation, or conference call.  What was the first thing to go completely haywire?

I’m not even going to guess, I’m going to tell you it was everyone’s collective attention span.  It’s the reason I’ve learned to keep my blog posts to around 400 words or less.  People don’t have the focus to remain engaged for a duration much longer than this.

Be Brief. Be Brilliant. Be Gone.

There is genius in these words.  Today’s supercharged social economy has us glued to our smart phones alerting us with: snaps, score alerts, texts, insta-awesome photos, and god forbid email.

Here’s how I think this will help you in your career.  Your clients and teammates are busy.  Real busy.  This must be understood and respected.

Ways to be more brief:

  1. Show up with a plan.  A really well thought out plan with execution as the focus.
  2. Get to the point.
  3. Use powerful visuals to represent your story/case/value proposition. People believe what they see and not what they hear(I believe this with all of my heart).
  4. Solve a problem.  Have a clear understanding of the challenge at hand.

Ways to be more brilliant:

  1. Rehearse.
  2. Deliver your story with more passion (by rehearsing).
  3. Hold the team and work to very high standards.  Don’t show up with average.
  4. See your pitch from the client eyes first.  Where would they find fault in your offering?
  5. Show you care.

Lastly, be gone:

  1. Give them something to say yes, or possibly more importantly “NO” to.
  2. Ask for immediate feedback.
  3. Don’t linger.  Move along.

Be Brief.  Be Brilliant.  Be Gone. With more wins in your pocket!

ACTION ITEM: Please consider these tips for your next client meeting and/or pitch.  Your client or team is begging you to do this, but maybe they haven’t told you yet.

Pull the Trigger I Dare You

We the people are a reflection of our habits.  Good habits and bad habits.  This quote should come as no surprise then.

Success Trigger

Success Trigger

The human brain isn’t exactly a VCR (if you’re old enough to know what this is), but it can be programmed almost exactly the same way.  So how can you accomplish this?

The answer is in your triggers.

What is a trigger?  Psychology defines it as, “A trigger is something that sets off a memory tape or flashback transporting the person back to the event of her/his original trauma.”  Triggers drive our habits and these habits run our lives.

How do I know?  I had a nasty tobacco habit for a few years, and it amplified as I introduced the habit to additional triggers.  I chewed tobacco when I had a long drive.  Then it became: when I golfed, mowed the lawn, read a book, etc.  Many of my activities throughout the day were impacted by the habit.  When the activity began, my brain triggered the need for nicotine and oral fixation.  I found out my biggest challenge when kicking the habit was preparing my mind for the guaranteed trigger reaction.  Conquer this and the habit would disappear, and it did.

I learned the same energy and focus could be applied to adding positive triggers to my life instead of only removing the negative.  I use these triggers to refuel my brain with: positivity, new insights, challenging viewpoints, and more positivity.  If you’re wondering why I listed positivity twice, it’s because there is so much damn negativity around I have to fight it off with twice the effort.

The mediums I utilize once the trigger is activated are:

  • YouTube Videos
  • Motivational Quotes
  • Podcasts
  • Audiobooks
  • Success blogs
  • Encouraging emails from clients
  • Cards from friends

The key is to understand your triggers and then insert a positive habit to reinforce the activity.  We’re creatures of habit and we have hundreds of them.  It shouldn’t be hard to find a time or activity to insert some positive mental training into your day.

ACTION ITEM: The time to start wiring your brain for positivity is today.  Science tells us it takes 21 days to create a habit.  If this is true, and you start today you will be a refreshed individual in three weeks time.  Make the choice to implement a new habit, you already have the triggers in place.

 

Stop Wishing for a Raise and Use These Four Steps

You want a raise? GREAT, so does everyone else!

Wishing for a raise

Wishing for a raise

There is only one reason to read this post.  You believe deep down inside your belly you deserve to be paid more for your efforts.  I believe you.  You need to make more money.  It’s necessary for you, your spouse, and your family.

Did you know millions of people feel this very same way every day, and yet very few of them go home with the bump they were looking for.  They actually get more depressed because they don’t have a strategy to attack their climb.

So how do we get there?  First off, please stop with the word “deserve” in your plea for more coin.  I “deserve” a raise.  I feel like I deserve to drive a Ferrari, and yet, there is no Ferrari in the garage.  Deserving or not, this won’t get you the bump because it hasn’t produced results yet.

Four Steps to Getting a Pay Raise in 90 Days

  1. Alignment – For 99% of the workforce, getting paid more relies on someone else making the decision to pay you more money.  Therefore, we must understand the goals and visions of our company and more importantly our immediate team.  There isn’t a single manager in the world looking to pay someone more for making them look bad.  To get a raise, you must align your short term goals with goals of your manager or company.  I believe many people miss the mark on getting a better payday because they haven’t invested a minimal amount of time to determine these objectives.  They believe a raise is warranted for being busy, when this couldn’t be further from the truth.  This is the core and first step in claiming more cheddar on a money basis.
  2. Measurable – After you’ve determined two to three company goals you can personally impact, it’s time to add the powerful measurement objective.  If <this action> by <when>, I will receive <what>.  This should feel much better than having the vague conversation with your boss, “Sir, I’d like to discuss a pay raise.”  Also, please don’t think I’m talking to only salespeople.  They have a much easier path to getting a raise.  They should be able to give themselves one with a fair and accountable pay plan.  This advice is for everyone else who isn’t selling.   Lastly, don’t reveal these objectives to your boss just yet.  That’s what step three is for.
  3. Conversational – It is difficult to be in the position of a boss when someone says, “I’d like to discuss a raise.”  I feel it doesn’t put the employee or the employer in a good position for success.  It almost feels adversarial and you’re on the same team (hopefully).  So lets remove the tension and open the conversation.  It could go something like this.  “Mr. Boss Man, I’m looking to advance in my career and I’ve got a couple goals I’d love to share with you.  Do you have a minute?”  Assuming the answer is yes, move forward.  “I know as a company we are extremely focused on objectives 1, 2, and 3 correct?”  Reply – Yes.  “I believe I can positively impact these numbers in a great way in the next 90 days and I have a plan to do so.  In accomplishment of these objectives I’d love to discuss additional compensation for doing so.” Then sit there and shut up.  The conversation will begin and it will be much more organic and creative in terms of opportunities for additional compensation.
  4. CRUSH – Outside of alignment this is the second most missed tactic.  You can’t ask for more money and do mediocre work.  It’s just wrong and will feel extremely more lame to your boss.  If you align your target with the company goals, make it measurable, address it conversationally, but don’t deliver; it’s all for nothing.  You could actually SUCK at #1, 2, and 3 and still possibly get paid by crushing it.  I don’t advise going at it with this lack of planning or focus, but it actually can work and it’s why this is the last step. LEAVE NO DOUBT.  DELIVER.  CRUSH YOUR GOALS.

ACTION ITEM: I need you to start this process this week.  My goal with this post is to help one person, just one person make more money today!  You have 90 days to prove yourself and before you know it, the year will nearly be over.  The next thing I need you to do is share any successes you have with the tribe.  It will mean a great deal to me and the readers hearing from someone putting the practice to work.  Go get it!

244 Likes Later

Landon Ray Keeney

Landon Ray Keeney

On July 30, 2014, my wife and I welcomed Landon Ray Keeney to the world.  A magical moment we will never forget.

About a day later, we let the world know by introducing him on Facebook (is there any other way?).  One day and 244 “Likes” later, we were just as happy before we made the announcement as we were after.  The only thing that really changed were the number of people happy for us.

What does this say about us as a society?  I can tell you what I think it means to me.

Social is a vehicle, not a value.

We live in a wonderful era of communication where we can instantly connect with thousands of people across the world and give them a “status update” on our lives.  But do you really need everyone else’s approval on your life?

I really hope not.

The response of 244 “Likes” will not define my relationship with my new son or our happiness as a family.  What social did do was open up hundreds of wonderful communication opportunities with our closest friends and family to talk about this newest miracle.

ACTION ITEM: Please see social media as a communication tool, and not a scoreboard driving you toward unhappiness or an unfulfilled life.  There is far too much to be thankful for!

Five Ways to Increase Your Luck

6a00e550818597883301a3fcd72336970b

Who doesn’t want to be a little more lucky?

I’m not talking about winning a $100 million lottery jackpot either.  I’m talking about those little things.  You know, the teams or individuals who consistently get the ball to bounce in their direction at critical times over and over again. Wins and losses.  That type of lucky.

The best selling author, Jim Collins, explored the topic of luck in his latest NY Times best-selling book, Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All.  It’s a fantastic read and one I definitely recommend.  

Lets face it, we’ve all said it.  “That guy is soooooo lucky,” we say to ourselves under our breath when we’re a jealous bystander to someone else’s success.  What we’re really saying is we wish we understood how to be more lucky in our own lives, and I’m not talking about hitting a few more 5’s on the blackjack table when dealt 15’s and 16’s.

Below are FIVE key elements I use to create my own luck:

  1. Learning: The more I continue to push myself to learn from a wide variety of individuals, the wider viewpoint I have when facing new opportunities.  No one can learn everything, so I have a tremendously long road ahead with no end in sight.  However, if I strive to learn a little more each day, I’m a great deal closer to my goal than I was a year ago.  The more I learn, the better prepared I am to see opportunities others may miss and manage challenges effectively.
  2. Outgoing: Help someone else get what they want and in most circumstances, you get what you want.  This just seems to be the way the world works, right?  I don’t know if I believe in karma, but the bucket containing the saying, “what goes around, comes around” holds water.
  3. Preparation: I’m sure we’ve all heard the saying from ancient philosopher Seneca, “luck is where preparation meets opportunity.”  I believe in it and think it’s why each of us is the creator of our own luck.  Those without luck aren’t creators and likely aren’t prepared.  The lucky not only have a plan, they have many plans in case a challenge or opportunity presents itself.
  4. Thrive in Uncertainty: Think about the word luck in relation to the outcome of an event.  You could say someone was “lucky” because their result or achievement didn’t meet the expected outcome prior to the result.  Could it also be true the “lucky” individual wasn’t afraid to attack uncertainty?  I believe there is a direct relationship.  We consider them lucky because in the beginning the opportunity looked a whole lot like sweat and hard work.  Everyone wants the end result of success, but not the aching gut of uncertainty and giving it all up for a chance.
  5. Double Down: If you want to increase your luck, you have to double down on your best talents.  Spend time doing only the one or two things at the top of your talent ladder and receive 2x the outcome in return.  I happen to play a little blackjack from time to time.  If I’m dealt a 10 or 11 and the house has dealt themselves a 16, I MUST double down the bet.  It is one of the only statistical advantages I have against the house to not only make 21 (and increase my odds of winning), but I’m also allowed to double (risk more on my wager).  If you’re not getting lucky enough, take a look at how you’re spending your time in relation to your talents.  There is a direct correlation.

Bonus Tip: Always double down on 10 or 11 in blackjack when the dealer is showing a 5 or a 6!

ACTION ITEM: Throw on a little Daft Punk, “Get Lucky”, and get down to business.  Use one or more of these tips this month and you will start to see an increase in your luck.

Four Reasons to Obsess About Your Legacy

The question, “How will you be remembered?” is a big and heavy one.

Your Unwritten Legacy

Your Unwritten Legacy

In the speed-it-up world we live in, sometimes it’s hard to see past the next week, month, or even year.  However, I’m going to give you four reasons why you should obsess over your legacy today and every day after.  It will have a big impact on what you do tomorrow.

  1. Perspective – A few weeks ago, my dad said something to me that his dad said to him many years ago.  He said, “There’s an old man waiting for you someday too son.”  It was said in a way only a father and his infinite wisdom could deliver.  I ask myself… What does that old man look like?  Where has he been? What will his friends say about him? What stories does he have to share?
  2. Roadmap – Thinking about your legacy will provide you with a roadmap to decision making and seeing a bigger picture.  Where will you go?  What will you see?  What decisions do you need to make today to impact your legacy?  I challenge you to think about your legacy for the big decisions and you won’t be disappointed years later at where you end up.
  3. Decision Making – Life offers many opportunities to make decisions.  If you’re like me, I’ve made some good ones and really bad ones.  Hopefully, I’ve learned from the bad decisions and I won’t make them again.  Today, the decisions I make are impacted by thinking about my legacy.  I feel it takes less weight off of an impending decision if I think about it in the much larger scope or bigger picture.
  4. Who Will You Be – There is one thing you will leave behind that will outlast any money gifted to family, friends, or charities.  Your story.  Each of us has a chance to write the book backwards starting today.  Work on writing the last and most difficult chapter first.  We can work backwards from there and write a few chapters or hundreds.  The number of chapters isn’t up to us, but a legacy can be established either way.  “It’s not the years in your life, it’s the life in your years.”

To help my readers, here is snapshot of what I hope for my legacy.

Zac was an extremely passionate, energetic and successful individual who loved spending time with people and could light up a room with his presence.  He consistently challenged those around him to get better every single day.  He could be tough, but always fair and respectful.  No matter what the need or when, he was there for his closest friends and family in a moment’s notice.  Together, with this wife Beth, they would travel, see the world, and were always generous toward others.

ACTION ITEM:  Write and think about your legacy.  Some day, many years from now, you will meet your legacy and I hope it won’t be a stranger.

tumblr_mf1b5pirLx1rxto14o1_500

Winning is a Necessity


Winning is extremely important to the human psyche and biology.  The people who get what they want in life know how to win.  This can not be overlooked or overstated.

I believe the people who know how to win are likely happier in pursuit of their life goals.  I think most would agree with this statement.  So then, why is it most people don’t know how to win?  Or better yet, why isn’t the art of winning taught more in schools and post graduate education?  Maybe it is, we’re just not paying attention?

charlie-sheen

I’m not sure, maybe we should ask Charlie Sheen.  Sadly, I don’t think answers like Tiger Blood, or Adonis DNA are what we’re looking for so we’ll have to dig a little deeper.  Thanks for the inspiration Chuck.

Lets first take a look at what a “WIN” does for us mentally

  • Confidence – think about the last time you won anything and try to get back into those feelings for a moment.  How did you feel?  Awesome is a pretty popular response.  Who doesn’t want to feel more awesome?  Winning is foundational to a higher level of confidence.  More confidence typically yields more victory.
  • Winning Effect – Author John Coats in his book The Hour Between Dog and Wolf: How Risk Taking Transforms Us, Body and Mind tells us animals involved in a fight who were victorious, were more likely to win their next fight.  Which brings me to my next and extremely important point.
  • Momentum – I always say, “Momentum is much easier to steer than to start.”  Life can be hard.  Some know this more than others.  This is exactly why winning, and winning often is so important to each of us.  Winning consistently creates what I call “life momentum.”
  • Limitless – Have you ever won enough? I know I haven’t.  Author Grant Cardone describes this in his book The 10X Rule: The Only Difference Between Success and Failure by stating, “There is no shortage of success, nor are there limits to the amount of success one can achieve!”  Read this again if you’re looking to get amp’d up.  He’s right.  I frequently listen to the 10X Audiobook when I need to get it going or feel like I’ve achieved “enough” for a while.
  • Attitude – People like to associate with a winner.  It’s more fun, it’s positive, and it’s likely uplifting.  Legendary coach Bear Bryan said, “Winning isn’t everything, but it sure beats anything that comes in second!”  I LOVE THAT ATTITUDE.

I won’t go there in this post, but if you do a little more research you’ll easily see that winning doesn’t only affect our mental game but our biological makeup as well.  Dr. Coats offers a unique perspective into the testosterone levels of successful, young, male stock traders during times of financial boom.

The million dollar question remains, “How do I win more often?”

  1. Stay Hungry – Winners come from all walks of life.  What they all have in common is an unquenchable thirst for victory and nothing will stop them in their pursuit.
  2. Stay Focused – Elite athletes have a state of mind referred to as “the zone” and when they’re in it nothing can stop them.  The zone is a state of complete focus and freedom.  Mastery is at work with the athlete because they’re not spending time thinking, they’re only reacting to what’s in front of them.
  3. Attention to Detail – The US Navy SEALs are famous for their mindset and training regimen.  Their world class team members preach attention to detail every day, in every drill, and every exercise they compete.
  4. Drill – In order to learn how to win an individual must be willing to practice at a high level for a great deal of time.  Mediocre practice will yield mediocre results.  Winners sweat the small stuff and sweat if often.  Earlier I used the word “mastery” when referring to focus in point two.  In Malcolm Gladwells book Outliers he states it takes 10,000 hours to be an “expert” in a topic or field.  10,000 hours.  Most people work around 40 hours per week.  That equates to nearly 5 years of drills.  Are you spending 8 hours a day getting better?  I know I’m not, so for most it’s going to take 10+ years to mastery.
  5. Speed Bumps – Failure will happen and it should if you’re taking chances.  Accept failure as a speed bump and not a impassable chasm.  Life will go on.  Learn from it and learn quickly so you can get back to winning again.  Just don’t fail making the same mistake over and over.

 

 ACTION ITEM: Get out and get winning.  You need to be winning often.  Life is a contact sport and no records were set from the sidelines.