State Your Intentions

I believe this is one of the most powerful pieces of advice I can give anyone on tribe following this content.

STATE. YOUR. INTENTIONS.

I’ve been fortunate enough to follow some really solid advice in my life, and for the most part I can’t really tell you where it came from. I can only tell you what it’s given back to me…which is everything.

  • When I was 21 interning at a job (unpaid as an intern) I stated my goal (and wrote it down) to be the youngest Account Executive the company had seen to date. Less than two years later it happened. It was just before I turned 24. A year or two later I was managing the largest piece of business we had. 
  • Just prior to 30, I stated the need to expand our company’s offering at the time and the need to acquire talent in the digital field. I wrote that message to an old friend on 2/27/2012. I still have the email saved. Less than a year later, the acquisition of this company was complete and we were off and running with an entirely new product line. Looking back, this was one of the most fun times of my career. ~Cheers TargetClick.  
  • After the previous accomplishment, I felt the burning desire to own something. My eyes were opened.I wasn’t going to continue on working my tail off for only what was left over. I needed to be on the other side of the deal. I needed a seat at the table and began my search. It was mid 2014. In 2015 I made the transition and after putting in a year of solid growth, my intentions were rewarded. I owned a piece…and a piece is more than zero. As luck would have it, almost a year after this, we sold our business to a much larger firm in the space. Something I couldn’t have imagined only a few years prior. Until I stated my intentions to OWN. 
  • My newest intentional ask revolved around relationships and the real estate space. I’d been devouring books, audio, and lessons on real estate ownership but I had one big problem…I still didn’t own or operate anything. So, what did I do? I called my banker. Stated what I was looking to do, and ask that they connect me with another customer of the bank, one who was already operating in the space. Preferably someone my age. Fast-forward to today, we own and invest in multiple pieces of real estate with a few more deals in the works. Each producing monthly cashflow. Reading another book wasn’t going to get me across this threshold.  

In each of these examples, I stated my intentions clearly, and was committed to their outcomes. This is vitally important. I was committed to their outcomes and was prepared to take LARGE action. 

Here’s what won’t work.

  1. Who you tell matters. “When the student is ready, the teacher will appear”~Buddha. Try telling a bum on the street your intentions to become wealthy…can he help you? Not likely. Who you tell matters what resources will present themselves. My advice, tell someone who has what you want, or is doing what you’re doing! 
  2. Lack of Commitment. Running around flapping your gums about what you want to do is wasteful if you aren’t 100% committed. These people are a blow hard. Big hat, no cattle. People do pay attention and they’ll know it’s fake. To note each of the examples above, I was ALL IN on bursting through the door once the opportunity presented itself. No going back. State intent, find guidance, and act! 

I continue to use and coach this strategy today as I go about mapping out the journey that is life. 

ACTION ITEM: You have to get insanely intentional about your life. Know exactly what you want. For you. Not anyone else. You don’t have to know exactly where to find it. In my experience, the world has a funny way of presenting itself once you know what it is you want and are committed to the pursuit!

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