Life is About Understanding Incentives

Incentives are everywhere. They’re all around us. You’ll have a better chance at navigating life, if you can better understand the incentives in play and learn to play the game on your terms.

I hope to challenge your thinking here, open your aperture and see the world through a new lens.

Who Loves Taxes?

The Author and CPA Tom Wheelwright says, “the tax code is a list of incentives the government wants entrepreneurs and investors to use.” That was certainly an eye-opening way for me to look at taxes. Let’s go deeper.

We’ll never forget this 2016 Presidential Debate moment when Hilary Clinton thought she’d staple Donald Trump against the wall for stating, “He doesn’t pay taxes!” And what was Donald’s response? “Because I’m smart!”

Now regardless of how you feel about either of them, what people need to understand is Donald (love him or hate him) understands tax incentives. What do these incentives look like? The government rewards entrepreneurs or developers, for building housing, or creating jobs. It’s in the IRS tax code. Curious how this works?

Lets say you build a property for $10,000,000. Relatively a small number, but in doing so there is depreciation expense the owner of that property gets to write off for the next 27.5 years against the income. So if the owner depreciates the property $363,000 per year, any income they generate up to but not excluding $363,000 isn’t taxable. If you want to get mad, get mad at Congress. It’s the law and it’s legal. That’s why the wealthy love real estate. They can generate income, and not pay taxes. Legally.

Ask Robert Kiyosaki the author of the hit Rich Dad Poor Dad how he feels about taxes. He sees them as a game. What draws developers to “Opportunity Zones” in developing real estate? Tax incentives. Who better to understand this than those who write the code? The IRS! Incentives are everywhere.

Lets Look at Employment

There is a good chance if you have a job, your employment contract contains expectations for your role. Those expectations contain incentives. So what’s the incentive? A paycheck. And if you’re in sales or a revenue role, there very likely is a variable incentive or “commission” you can obtain. Why? The business will reward you for the behavior they’re looking for(higher top line revenues). If your compensation has recently been changed, it’s because the business is looking to change behavior and reward different outcomes. Pay close attention to these changes and take advantage.

I’m an avid listener of the FOUNDERS podcast (Learn from history’s greatest entrepreneurs. Every week the host reads a biography of an entrepreneur and find ideas you can use in your work). What’s one consistent theme of the greatest entrepreneurs across hundreds of episodes? They all have a knack or deeply understand the power of incentives to drive the behaviors needed in their business.

How about Healthcare?

I can’t even call it health care with a straight face. It’s SICK-Care, and it’s not well done. Why do we need to understand these incentives? Because in my opinion, the incentive isn’t for a doctor to make you well, or have a holistic view of your health. Their job is to write prescriptions and move you along. Why is it the average doctor visit is only minutes long? Because their incentive is to see MORE patients. Not cure you and all those waiting. Really think about this. It’s worse as you go down the specialty medicine path as they only focus on their trained discipline. Getting a new prescription? This happened to me a little over a year ago, and I asked my GI doctor outright, “are you incentivized to get me on this medication?” That got awkward. But the question remained, “is this about me, and my health…or your incentive?!?!”

Insurance Costs

Insurance companies are becoming more interested in the overall/general health of its customers. But they want to know the numbers. So much so, that if you submit annual blood work, and physical, they’ll reduce your annual rate by upwards of 30%! Seems to be a pretty solid incentive.

Why are they doing this? They’re dangling the incentive of cost savings to you, because it will likely drop their liability ten fold by having a better view of those they’re insuring. I’m fine with it either way, just understand the incentive.

Does the NBA Know Incentives?

They sure as hell do, and it just cost Luka Doncic $100,000,000 (yes, one hundred MILLION) by getting traded to the Los Angles Lakers!! Why? Because the NBA incentivizes players to stay in the city they were drafted in, by rewarding them with larger “Super Max” contracts. Otherwise, all the stars would end up in: LA, Boston, Miami, etc. and leave the small market: Oklahoma City, Milwaukee, Memphis, Sacramento, and so on. So instead of signing a 5-year, $350M contract this summer in Dallas where he was drafted, he’ll have to settle for a 5-year, $250M contract in LA. Not sure how he’ll afford the eggs…

Keep Your Eyes Open for Incentives

Everyone around you is trying to get something done. Don’t be naive. If you can look around the corner, you can better understand the behavior they’re looking for. The next step is choosing if, or how you’d like to participate.

The Story I Tell Myself Is…

Every day, I live out a story. All of us are. But what is important to understand is, how am I, or how are you, crafting the story? Because it has everything to do with how we see the world. Is life happening to me? Or is life happening FOR ME?!?

There is no better example of STORY, than one I read and repeat to others frequently. It’s from Awaken the Giant Within by Tony Robbins. This book is easily one of my top 5 favorites and I re-read it frequently. The power of story is illustrated something like this.

An alcoholic father, abuser and career criminal, welcomed two wonderful boys into the world nearly 14 months apart. They’re almost twins. This is important because they experience the same tumultuous, brutal upbringing. Fast-forward 30 years, and the oldest has fallen into his father’s footsteps. He’s a criminal, he can’t keep a job, and his relationships are a mess. He lived a life of resentment and constant search for reconciliation. When asked how he got here, he responded with, “Look at my Dad. What did you think would happen?” How could he have possibly ended up any different?

The younger brother, who experienced the EXACT same upbringing, found himself in a different place 30 years later. The regional manager of a national corporation, his life reflected stability. Happily married with kids, he was a good father and provider. His kids looked up to him and he lived a life of gratitude. When asked how he got here, the younger brother responded with, “Look at my Dad. What did you think would happen? I couldn’t possibly live the life we lived as kids!”

Same genetics. Same father. Two wildly different outcomes based on how they interpreted the story of their upbringing. STORY

I work at the AdTech company: Basis Technologies. One of the “benefits” we have at work is participating in groups sessions appropriately named “Conscious Leadership” founded in the principles of the book, The 15 Commitments of Conscious Leadership.

Fact vs. Story

You’re not here for a book report, so I’ll spare you. That said, an exercise we dive into frequently is the [Fact vs. Story] exercise. And I must admit, this exercise is really hard for me. I craft stories. I tell stories. I weave emotion into stories to emphasize the finer points. I’m more comfortable in story. When challenged with facts, I become Superman to Kryptonite.

Stoic Philosophy

A few years ago I picked up the book: The Daily Stoic. It’s a daily, one page read with 366 teachings (meditations) of stoic philosophy and it’s incredibly digestible. I’ve gifted it to many as I believe so deeply in the power of these teachings. I honestly believe it’s helped to rewire my mindset. Here is a quick YouTube video on how to apply Stoicism to daily life if you’re curious.

All of this thought on story, reminded me of this quote.

We don’t see things as they are, we see them as we are.

Read that quote again. Think about facts of your life and how your life shapes your belief. I’ll give you real life examples from my life. Every statement begins with fact, but what follows is story.

  • I grew up in small town in Iowa, therefore, I have less understanding of other nationalities, religions and their beliefs
  • I grew up an athlete – therefore, I’m wired and thrive in competitiveness. I know how to win better than others
  • My parents have a blue collar work ethic – therefore, I understand the value of hard work
  • At 27, I was diagnosed with ulcerative colitis – therefore, I’ll never be truly healthy and have no control over the disease
  • I live on a golf course – because of that, I must make a great income or inherited some money
  • I’ve always been skinny – therefore, it’s impossible to put on weight and build muscle
  • My Dad grew up poor – therefore, he has a scarcity mindset with money
  • I’ve had business wins – therefore, I have a unique perspective on what it takes to be successful and others should buy in.
  • I go to church – therefore, I study and understand the teachings in the Bible and I’m comfortable in prayer

Think about people around you and the life they’re living because of the story they’re committed to!

Fact. [pause] Story

Some people set a word for the year to help guide their intentions. I can’t say I’ve ever done it, or if I will do it now. But if I absolutely had to choose a word today, I think this year I’d choose PAUSE.

I’m wired for action and progress. I love it. It fuels me. But every sword has two sides. When I move too quickly, when I act too fast, I’m prone to mistakes, or misunderstanding. When I make a mistake, or hit a bad shot in golf, I’m quick to try and rectify. What’s proven to be more successful is pausing, reassess the situation and go from there. The past is gone. But it doesn’t mean I’ve got to screw up the future. [Pause].

Pause when I get triggered or receive push back. Pause try and understand where the other person is coming at the problem from…instead of committing to being RIGHT! They too have a unique perspective being brought to the table (and likely also stories).

I try not to give advice too often because I don’t know how anyone is arriving at this content. I can only tell you what’s worked, and not worked for me. Picking up The Daily Stoic, and reading one page a day, every day, has helped me.

Four Quotes I Live By

This post is short and simple. I’m sharing four of my favorite quotes. These quotes are written on the white board, opposite my desk in my office. I literally see them and think about them every single day.

Here they are:

  1. Be Active in Your Own Rescue
  2. Inside the Acorn, Lives the Oak
  3. Thoughts Become Things
  4. Want + Do = Have

Be Active in Your Own Rescue

I think about this quote both financially and physically. No one is coming to save me, and no one is coming to save you. It’s not that I don’t think people care about me, it’s that they’re dealing with their own shit. So am I. That said, I’ve got to take responsibility for my path today and into the future. I’ll also say the word “ACTIVE” stands out because it means action must be taken. No one is going to achieve my goals for me and I have the ability to “create my own luck”! No one else is going to usher me into early retirement and no one else is going to do the reps for me to have the health and body I desire. Am I taking responsibility and taking action?

Inside the Acorn, Lives the Oak

I can’t recall exactly where I read this or heard it, but I love it. An acorn sitting on a desk has epic potential to be a strong, sturdy, centennial oak. But the only way that potential is harnessed, is if the acorn is planted TODAY and watered consistently. If you missed planting today, the next day is the best day to start. I think acorns are all around us if we choose to see them. Something large, and strong and successful today, started small and insignificant. What needs starting today?

Thoughts Become Things

Much love to Tony Robbins here. Thoughts absolutely become things. I’m incredibly mindful of what I think about, what I say, and what I put into my mind. What is thought about and ruminated on, becomes manifested in real life. Why does this happen? I have no idea, except to say this. If a person consistently talks about and seeks opportunity, they’ll always be on the lookout for it. Conversely, if a person is always, “down on their luck” and feel like the ball never bounces their way, an opportunity might walk right by and it’s missed because the person’s head is down complaining about how bad they have it. I know these people. You know these people. Former Navy Seal and ultra-distance competitor Chadd Wright calls his tongue and language he uses his “Rudder”. Chadd is ALWAYS mindful of his rudder!! Who knows more about this than a SEAL and Ultra athlete? Am I being intentional with my thoughts?

Want + Do = Have

A newer follow for me is Michael Chernow. Since listening to him on the Rich Roll podcast, I’ve really enjoyed Michael’s content and brand Kreatures of Habit and the KOH podcast. I even make a homemade version of his overnight oats and it’s delicious. He ends his podcast with the reminder, “Want + Do = HAVE” and it certainly stuck with me. It makes sense doesn’t it? Above I talk about being “active” in my own rescue. I also write about “Wants” and how, “thoughts become things.” The life I “HAVE” today is a direct reflection of what I’ve stated I wanted, and the actions taken (DO) to get it done. Having is a reflection of gratitude. Am I willing to do what it takes to live a big life and have the gratitude to know when to appreciate it?

These simple quotes guide my journey every day to being better with my: Faith, Family, Finances and Fitness (4 F’s).

~Much Love

The ONE QUESTION Driving Daily Action

I spend time every single Sunday with focused thought on on trying to answer one question.

Zac…What do you want?

For probably the last 15 years, or in the time since getting married I began being much more intentional about where life would take me. Actually, I take that back, as that speaks to having more control than likely exists. How about, I spent more time thinking about where I’d like to go and thinking it into existence.

  • What was important to me?
  • Where would I live?
  • Would I live extravagantly or frugally?
  • What did I want to do with my time?
  • Who were my close friends?
  • How did I want to feel? (This one is often overlooked)
  • Who were my teachers? Who would I learn from?
  • What would I look like? (Yes, I can be a vain person, but this is part of how I think about spending my time)

Today writing this post I’m 42 years old. Sometimes I can’t believe this, as it feels like yesterday I was 30, with no kids and a few dreams written down on one of my many notebooks. Back then, I wrote down many dream lines to pursue. I wanted to live on a golf course, own a business, sell a business (for profit), create a life of financial freedom, drive a Ferrari (why not right??), and the list goes on.

Having achieved a few of these dreams by 40, my focus shifts as I’ve moved into a new season of life. I find one word driving more of my thoughts and actions more than ever…

FREEDOM

This word plays itself out in a myriad of ways as I think about the 360 degree picture that is life. Below I’ll explain how I’m thinking about FREEDOM. It helps to mention a quote I’ve been loving from retired Navy Seal Jocko Willink. That quote is, “Discipline = Freedom”. The more discipline I can build into my life and follow with determination on the THINGS THAT REALLY MATTER. The more freedom I have in the rest of my life.

Financial Freedom

Financial Freedom: One could easily say I think about this too much, but it’s important to me and part of who I am. I want the ability to not worry about a “paycheck” from an employer. In order to do this, I started asking different questions in my early 30s.

Where would this additional income come from? What would I need to save to be set free? What would I need to own that paid me consistently? How “early” could I really retire? These questions led to study, planning and executing on a strategy to [exit the rat race] as Robert Kiyosaki describes it in Rich Dad Poor Dad. Around 2012 or so, I landed on an aggressive date of 2027. I call it my “Freedom Date”.

The disciplines at play here are relatively simple. Save a great deal more than our expenses (goal 2x or more). Therefore, every months’ income also buys a month of Freedom (or more). I Invest that capital into avenues that produce income or buy time backward from a retirement age of 60. If I’m going to ‘retire’ at 45 in 2027, I need to buy 15 years. To do so, I invest in real estate, have brokerage account with Vanguard, Life Insurance, Roth IRAs, IRA, 401k, high-yield savings account (oxymoron) and business ownership. Some provide monthly cash flow, others are true retirement vehicles.

Physical Freedom

Physical Freedom: This is about vitality and freedom of movement. In Norman Vincent Peale’s book, “The Power of Positive Thinking” the author frequently refers to the power of prayer and its impact on vitality. After all, what good is an early retirement or complete flexibility if it can’t be enjoyed fully? A few years ago I got much more serious about my fitness. During COVID we had a new baby, I was stressed from work, by body was inflamed and I was mentally zapped. I was anxious and my body shuddered at the stress. I needed a physical reset to get back on the path to physical freedom I’d fallen off. Again, “Discipline = Freedom” and my plan was to transform myself via sweat. In late 2021 I invested in a Peloton and boy am I happy we did. But it didn’t start out all roses. The first day I climbed on the bike with ambitions high, my heart rate skyrocketed and a moment of panic hit. I felt weak and ashamed. Was this really my reality? I’ve always been an athlete for God’s sake. But I kept riding and stacking wins. In the three years since I’ve completed nearly 1,000 rides and poured gallons of sweat onto my basement floor (sorry Beth). In the same time, I used this momentum to complete thousands of pull-ups….probably 30,000 in the past 3+ years. I sleep better, my joints feel better, and the outcome is a better looking body. My kids are now 5 & 10, and I need the energy to keep up with them and their endeavors.

Emotional Freedom

Emotional Freedom – In my 30’s I began reading a book titled, “The Daily Stoic” by Ryan Holiday. I like it so much, I’ve gifted it to many friends. The book is composed in a way that each day, the reader digests one page of stoic philosophy from thousands of years ago. One page a day, every day. Not zero. Not two, or twenty. One Page (discipline). The accumulation of pages helped rewire my thinking and I’ll still turn the pages of this classic 10 years later.

Nothing is promised. Nothing is permanent. All we have is the present. When I was younger, I thought a stoic was one who showed no emotion. Ever. Stone faced and emotionless. Reading the stoics, I realized that’s not the case at all. The greatest of the stoics felt ALL THE FEELS. They experienced all the human experience has to offer, but being a stoic meant they had an ability to separate themselves from the emotion and didn’t allow the emotion to overrun their operating system. A stoic can see the situation for exactly what it is, and nothing more.

People will lie or deceive you. You’ll be cheated. Something will be stolen. Hearts will be broken. Sickness will hit. Life presents numerous challenges. The pragmatic approach is, to see it for what it is…nothing more, nothing less. This study helped me mentally in a big way. I’m a world-class grudge holder and can easily get lost in the “story” I tell myself. I’m guilty of holding on too tight and letting that stress live with me too long. The path to emotional Freedom won’t end on a date. It’s a journey that will last a lifetime.

Conclusion

I’ll conclude to say, the items and goals listed above are mine. They are NOT yours nor should they be. Every person must go on the journey of finding out what they want on their own. My only advice is to be sincere in your approach and don’t fake it. You want what you want, and it’s not for someone else. But changing your mind is ok too. It’s quite likely your goals and thinking will evolve over time. They should, we shouldn’t remain static as people as we age and gain knowledge and experiences.

Where Focus Goes, Energy Flows

Tony Robbins

What does Ikigai Mean, and Why You Should Care??

I spent 45-60 mins listening to recent Tim Ferriss podcast with guest: Martha Beck. The resounding point I took away from my listen en route to a soccer game in frigid temps was this. Find Joy!

Pay close attention to the things, people, surroundings, events, activities that bring JOY! Follow them like the path of a wilderness tracker (which lead me to read the book: The Lion Tracker’s Guide to Life)

JOY in life is the goal. It’s not numerical. It’s not objective. Yet, we all have the skills to say, this “feels” right…or it doesn’t. Use these “feels” as a compass to draw you near, or steer you away from the path you find yourself on if it doesn’t bring JOY.

As luck would have it, I also stumbled across the Japanese word: Ikigai (from a LinkedIn Post). Shoutout to Matt Gray for this share, because I don’t know if I could’ve outlined my thoughts much better. And if “start a business” makes you feel uncomfortable, insert [find the career for you] in 2024! The same holds true.

Also on the Tim Ferriss show, the famous author Jim Collins, famously starting keeping track of his days in an incredibly simple scoring format of [-2, -1, 0, +1, or +2] days. Each day was catalogued with a simple note detailing what he was up to. What was he looking for? Where did it take him?

He was seeking JOY!: Jim knew he MUST spend 1,000 “creative hours” a year to find joy…to be happy.

We’re all on a path, but it doesn’t mean we need to stay there. Pay attention to the feels, and follow them wherever they may lead!!!

Embracing Momentum: Fueling Your Journey to Success

I’m excited to dive into a topic that’s near and dear to my heart: momentum. Whether you’re chasing dreams, crushing goals, or simply navigating life’s twists and turns, momentum is the secret sauce that keeps you moving forward. So, grab a cup of your favorite brew and let’s chat about why momentum matters and how you can harness its power for your own journey to success.

Picture this: You’re standing at the starting line of a marathon called life. You’ve got big dreams, ambitious goals, and a burning desire to make things happen. But here’s the kicker – progress can sometimes feel like pushing a boulder uphill. That’s where momentum swoops in to save the day.

Momentum isn’t just about speed; it’s about consistency, progress, and forward motion. It’s that feeling of being in the flow, where every step you take propels you closer to your destination. And here’s the best part – once you kickstart momentum, it becomes a self-sustaining force that propels you forward with less effort.

So, how do you create or harness momentum for goal achievement? Let’s break it down:

  1. Start Small, Dream Big: Break your goals down into bite-sized chunks and focus on taking consistent, actionable steps each day. Small wins build momentum and fuel your motivation to tackle bigger challenges.
  2. Build Routine and Discipline: Establishing a daily routine and sticking to it creates a sense of momentum in your life. Whether it’s waking up early to hit the gym, dedicating time to work on your passion project, or practicing mindfulness, consistency breeds progress.
  3. Stay Flexible and Adapt: Life is full of unexpected twists and turns, but don’t let roadblocks derail your momentum. Stay adaptable, embrace change, and use setbacks as opportunities to learn, grow, and pivot in new directions.
  4. Celebrate Milestones: Acknowledge and celebrate your progress along the way. Whether it’s reaching a milestone, overcoming a challenge, or achieving a goal, take time to pat yourself on the back and savor the moment.

Remember, momentum is like a muscle – the more you flex it, the stronger it becomes. So, lace up those metaphorical sneakers, take that first step, and let momentum carry you toward the extraordinary life you deserve. Keep hustling, keep grinding, and above all, keep moving forward.

Until next time, stay awesome, my friends!

The Paradox: Acceptance vs. Achievement

I’ve thought many times. Am I bi-polar, because I can’t choose my path? I often feel both powers of acceptance and achievement at play in my life like a cosmic duel. I want to push-push-push, and then sometimes completely LET GO. I also struggle with the ability to know when to STOP pushing.

It’s the yin and the yang, the push and the pull. Accepting vs. achieving. One day I’m listening to Zac Brown Band or classical piano, the next day it’s Jay-Z and 2Pac. But I guess that’s the rhythm of life at play.

Lets be real…I’m self diagnosed TYPE A. I’ve never been short on ambition and I take tremendous pride for the ability to “achieve” the goals set out in front of me. There are times however (many of them), where I wonder if my ambition causes me to hold on too tight, or expect immediate outcomes from my steering. The quote, “If it’s meant to be, it’s up to me” would be spot on for this behavior.

I’ve heard Grant Cardone speak to this by saying, “Everything is my fault.” Good. Bad. Indifferent. It’s up to no one else, but me. 100% Ownership of all outcomes. This vibe comes to me pretty easily, but I also believe over time it stresses and oxidizes the body.

To complete the paradox, there are other times I feel absolute acceptance.

What will be, will be. I can gulp this behavior down like a shot of Robitussin, but it is possible.

The Principle: accept any and all outcomes from the effort, no matter good or bad. The side of me hoping and practicing to be decent Christian feels the need to consistently improve upon this line of thinking. The bible is littered with tales of submission and acceptance to the plan of the higher power.

What I’m learning is, Acceptance isn’t a behavior of throwing up my arms and simply being sloth waiting for life to hit from every direction. It’s not learned helplessness. The effort part is the only control. The outcome actually isn’t up to me.

Enter stoicism.

When I first thought of the stoics, I thought they were void of all feelings and robotic. It’s actually opposite of that. Stoicism is about radical acceptance. Feel all the feelings, but be non-judgmental. Love what happens to you and see it as a chance for personal growth.

“What a power man has to do nothing except what God will approve, and to accept all that God may give him.”

Marcus Aurelius, Meditations 12.11

If you’re curious on the stoics, their thinking, or a daily practice, I highly recommend the book by Ryan Holiday, The Daily Stoic. The daily practice of reading one page of stoic philosophy helps rewire my brain for a more pragmatic approach that’s been battle tested 2,000 years ago.

“Demand not that events should happen as you wish; but wish them to happen as they do happen, and you will go on well”

Epictetus, Enchiridion 8

Striking a Balance

That’s acceptance and achievement in the perfect balance for me. It’s a beautiful two-part harmony. Use my achievement wiring to drive the effort piece of the equation. Without effort, little can or will be achieved. As legendary coach Nick Saban calls it, “The Process”. Do what’s in front of you. Do your job. Do it well. Do it with consistency.

I’ll lean on the continued growth of my acceptance muscles to better accept the outcome. Good or bad, what happened, happened and a new path forward may need to be considered.

Living a Rich Life

Ask me when I was 12 what I wanted to be when I grew up, and short of naming a career, I also likely enthusiastically stated, “I want to be rich!”

Notice, I did not wish to be “wealthy”…but that’s another topic for another day. Youthful ignorance at it’s finest.

Who doesn’t want to be rich? Especially at a young age. Here’s the thing though, I don’t think the desire goes away as you grow older and I’ll make the argument “a rich life” evolves over time. But what does being “rich” really mean?

If I asked you, “how much would it take to be rich (monetarily speaking), what would you say?” Would the answer be the prototypical…One million dollars!!! Ok, that will last all of 10-20 years based on basic lifestyle choices. So maybe that’s not the right answer…

Right, double it! Two Million Dollars!!!!

Nope. Wrong again.

Rich isn’t about a million, or your second million, or your tenth million, although I’m all for these things. Rich is a definition of lifestyle and it’s entirely in the eyes of the beholder. When I was little I wasn’t thinking of Scrooge McDuck swimming in millions of coins. I wanted the lifestyle choices richness would provide.

A few years ago I read Ramit Sethi’s book, “I Will Teach You to be Rich” and I highly recommend it. While Ramit teaches many things on financial security and is definitely a [numbers guy] in every sense of the word, the #1 takeaway I had from the book was Ramit’s definition of, “A Rich Life”. Ramit recommends spending aggressively on the few things that bring you great joy. [note I said few, not everything]

I’m going off memory but here are a couple Rich lifestyle choices from Ramit:

  • Fly business class
  • Indulge in the nicest of sweaters (Ramit loves a great Cashmere Sweater)
  • Supply travel to family for large annual getaway

What is a Rich Life?

Ask yourself that question. What is does my “rich life” consist of?

  • To one person, it’s the ability to own their own an acreage on the outside of town, to have a family they care for deeply, and the ability to hunt & fish whenever they get the opportunity.
  • To someone in their 20’s free of commitment and short on responsibilities, their rich life is full of travel, living near or with close friends and experiencing all the world has to offer. This might include indulging in the hottest new restaurant, a great apartment and some hip fashion choices.
  • To someone in their 70’s, a rich life might look like complete financial freedom, escaping to warm weather in the winter, closeness to grandchildren and their ability to give endlessly to local charity via their time and accumulated wealth.

My point is you can make $50,000/yr and be rich. You can make $500,000 a year and be miserable in empty pursuits of “things” you think will make you happy.

Putting a holiday bow on this post, here are the elements of my Rich Life:

  • I wanted to live on a golf course (check)
  • Travel multiple times a year with wife & family. Minimum (1x to the ocean, 1x to the mountains) – it’s good for the mind & soul
  • Freedom with Income – This one is a work in progress, but I need income to show up every month regardless of employment. With the ultimate goal of financial freedom by 45. It’s not that I won’t work. It’s not needing the income to live. This creates flexibility to explore endless opportunity!
  • Experiences with Close Friends – I want to play golf and attend sporting events with those closest to me with unfailing consistency. Maybe top each off with a great meal and glass of wine!
  • Being in G-R-E-A-T physical health to have the energy and vitality to live a life free of restraint due to health limitations.

Notice what’s not on here. What I wear. What I drive. It’s all ephemeral.
~Merry Christmas all

None is Profound, Because There is So Much

Last week I was flying back from Boston and a recent business trip. While doing so, it’s quite common for me to catch up on a podcast or audiobook.

I happened to be listening to The Tim Ferriss Show and a recent podcast with Morgan Housel. This was of interest to me as I just wrapped up reading his book: The Psychology of Money. I love Tim’s longer form conversations as they get much deeper into a person’s feelings and beliefs.

Later into the podcast, Morgan said something profound. So profound in fact, that I stopped, hit rewind and listened to it again as I transcribed the thoughts into my notebook. Then I rewound again to ensure I heard it right!

What did he say?

He said, “None of it is profound, because there is soooooo much of it.” Now what was he talking about? Without me telling you directly, I decided to think about what could be on this list…and it’s rather long.

  • The News. It used to be once a day. Now with cable news it’s 24/7 and delivers the value of empty calories. Morgan asks, how profound would the news be if it was 1x per year? Rather meaningful right?
  • Luxury. If you think about it, luxury in America is all around us, but we’re so spoiled we don’t see it.
  • Rest/Relaxation. The goal isn’t to rest 24/7, although some think it is. Rest and relaxation are to be earned to be appreciated. A life without struggle isn’t worth living.
  • True Connection – Today it’s easier to connect with someone across the world than it’s ever been. And yet, true connection in society is more distant than it’s ever been.
  • Christmas Gifts – Yes, it’s that time of year to bless those around us with gifts. But do so with dozens, and they lose meaning. Chose wisely.
  • Information. There’s never been more information available. We don’t have an information problem. We have a discernment and action problem. When all information is important, we become paralyzed in execution.
  • False Beauty. Open your phone and you can find millions of photos perfectly posed and manicured for distribution and “likability”. Shredded men. Bikini clad babes. Everyone with a phone is a model.

More for the sake of more, leads us down a dangerous path. One I know I can be guilty of. Like a rich kid with infinite resources and a cocaine habit. Every hit, more unfulfilling than the last…but the chase must go on!

Where does this take us?

For me, it’s a reminder to do my annual retreat into the book Essentialism. Less but better. Fewer choices, well-executed create real value and meaning. Rid the mind of more for the sake of more, and instead be in a search for impact and vitality.

When the GRIND Sets In

The “GRIND“: opposing parts desire and dissatisfaction.

The GRIND is glorified by athletes and entrepreneurs as they put in rep after rep in the lab. This grind is rewarded with sweat, performance breakthroughs and improvement through struggle. Instagram post = “Out here Grindin!” Courtesy of DJ Khalid

To the opposition, the GRIND is met with vitriol. Their Monday through Friday work is a GRIND. Showing up for the man. This grind is rewarded by ending whatever misery is being participated in…likely Friday at 5pm.

FALL IN LOVE WITH THE PROCESS

Nick Saban’s love for the process is well documented. Alabama’s entire program and dynasty revolves around “the process” and doing the next play, the next rep, with excellence. One at a time. Every time. In the present moment, with excellence. Forget yesterday. Don’t worry about tomorrow. It’s about performing NOW.

Watching a video from Bedros Keuilian on YouTube, he spoke to the power of a rep or repetition as it relates to confidence. He said the following and it really sunk in.

REPS REMOVE DOUBT

I’ve written extensively about the role of momentum and confidence in life. You either have momentum and life is flowing to you, or you’re working on rebuilding momentum and fighting headwinds. When things are rolling, confidence is high. When challenge is omnipresent, doubt is high, and confidence is low. But how does one build confidence back? How do you get your mojo back?

Build confidence, by Doing the Reps. Bedros said, “repetition removes doubt!”

Notice he didn’t say, repetition guarantees confidence. He went the other way. It removes doubt. When doubt is gone, I believe we’re able to be our [best self] and flow infinitely into whatever task we’re pursuing.

Where do I see this in real life? Let me tell you:

  • Coaching 8-year old Travel Baseball: The progress some of these kids have made since February is gigantic and it isn’t luck. It’s repetition. Many began the year with some level of FEAR. By the way, the wiring in an 8-year old, is the same wiring in all of us. Think about that for a moment.
  • 10,000 Pull Up Goal: I set a goal at the beginning of 2023 to knock out 10,000 pull ups. As of this post I’m at about 6,400. Flowing easily toward and well past my target. But there is no easy path to 10,000. It’s every day, one rep at a time.
  • Sales Teams: I’ve lead and coached many sales people and teams in my 20 professional years. The best/most successful, do the reps with rabid consistency. Luck isn’t bestowed upon the consistent high achievers. They stay in the work and eliminate doubt with consistent preparation and action.
  • Peloton Practice: When our Peloton [handle: zkeeney] arrived in the fall of 2021, I wasn’t sure I’d be into the work. I’ve never been into cycling and I’m typically bored quickly if I’m not on the move. But I committed to doing the first 20 rides. Today I’m over 500+ rides and there are many days I need the work, like I need oxygen. I’m in love with the reps. I’m in love with the sweat and competition.

Whenever I find myself stuck, unable to start a big project or long journey, I focus on taking the first step, in the right direction. Action is key, but so too, is focused direction. Then show up again. And again. The rest will take care of itself when momentum sets in and kinetic energy is flowing.